“Goal number one is for the game to make an impact on the player, and then help them make an impact on others,” says World Reborn CPO Mitchell Smallman.
With the Digital Markets Act looming, Apple and Google’s 30% is under threat. Xsolla president and interim CEO Chris Hewish says his company is ready to take full advantage.
Data drop: 530+ devs boycott Unity, Playtika’s $80m buy, Brawl Stars hits $2bn, vital market stats and more
In this week’s data digest we’ve got insights into the EU and Indonesian markets, a look at the ‘ugly beauty’ trend and more.
Honkai: Star Rail has likely passed $1bn already – but has seriously eaten into Genshin Impact’s earnings
A new report from Naavik suggests that Hoyoverse has moved players from Genshin to Star Rail only to find the latter doesn’t monetise as well.
Homa’s Zvi Mehlman, a former publishing manager at Unity’s Supersonic label, offers his pros and cons for developers looking to make the switch.
Update: Blooomberg reports that “Unity will limit fees to 4% of a game’s revenue for customers making over $1 million” and that “installations counted toward reaching the threshold won’t be retroactive”. It also says Unity will rely on “users to self-report the data.”