Here are last month’s top grossing mobile games based on in-app purchase earnings, according to Appmagic data.
These IAP estimates do not include ad revenue, web shop spend, Apple and Google’s 30% cut or revenue from China’s Android ecosystem.
There’s commentary on which way the biggest earners are trending, and other interesting tidbits from the top 20 and beyond below.
In between these monthly updates, you can keep tabs on Appmagic’s top grossing and top downloads charts anytime here.
Despite its near-permanent spot at the top of these charts, Honor of Kings’ revenue graph is still pretty spiky; July’s IAP earnings of $165m were up on June’s notable dip down to ‘just’ $143m, but not particularly close to January and February’s $195m+ in earnings, or April and May’s haul of $180m+.
Still, we’re sure the accountants at Tencent aren’t worried – this game has raked in over $1.2bn year-to-date.
Below that monster MOBA, a big month for Funfly’s LastWar: Survival means it comfortably beat regular podium rival Whiteout Survival into second with over $153m earned in July. That’s still a little way off LastWar’s previous best, though, a run between December 2024 and February 2025 in which it posted three consecutive months at around $160m.
Whiteout Survival is dropping a little after hitting a record $144m+ in IAP earnings back in March 2025. Since then it has gently declined nearly every month, with July perhaps representative of this game’s reversion to a steady $130m-ish every month.
It’s a similar story for Royal Match, which saw notable highs in December, January and March but has posted similar results for several months running now, mostly in the $125m-ish range.
Scopely’s Monopoly Go is rising again after dipping under $100m in May for the first time since August 2023, shortly after it launched. Hasbro recently said its licensing earnings from the game have been rising – perhaps, as we speculated, because more and more revenue is going through the game’s webshop, revenue which obviously does not show up in these listings. Hasbro also said UA costs have been lower lately, so that certainly will have helped profitability, too.
PUBG Mobile was on a monster run from January to May, hitting highs of $135m and never dipping below $114m. But it took a tumble down to $93m in June, and July saw the game recovering a little, back up to nearly $110m. It seems to be a pattern that plays out every year with this game: a big first half of the year, a summer lull, then greater momentum heading into winter again.
It’s another month just under $100m for Candy Crush Saga, which is pretty steady as ever overall, while Mihoyo’s Honkai: Star Rail leapt up a mighty 29 places in July with nearly $80m earned – that’s nearly four times the IAP revenue Appmagic estimated in June.
In ninth spot, Coin Master earned IAP revenue in the $55-65m bracket once more, and it’s worth talking about Clash Royale‘s recent run, which has pushed it back into the top ten. Since the end of 2024 and for most of 2025, IAP revenue was about $15m per month, but it has now seen three consecutive months of big revenue growth.
In fact, July’s ~$54m in IAP earnings is the game’s best performance since way back in December 2017. It is likely down to its new Merge Tactics mode, as well as some progression adjustments made in May and June.
July’s top grossing mobile games: 11-20
11. Kingshot (Century Games): $53m
12. Gossip Harbor (Microfun): $51m
13. Pokémon Go (Niantic): $48m
14. Roblox (Roblox): $45m
15. Delta Force (Tencent): $44m
16. eFootball (Konami): $44m
17. Pokémon TCG Pocket (The Pokémon Company): $43m
18. Love and Deepspace (Paper Games): $42m
19. Dragon Ball Z Dokkan Battle (Bandai Namco): $39m
20. Township (Playrix): $38m
Outside the top ten, Century Games’ new hit game Kingshot had another strong month, passing $50m in monthly IAP earnings for the first time, and Gossip Harbor also hit the same milestone, though it took a little longer to get there, having recently celebrated its third birthday.
Pokémon Go IAP revenue naturally dropped a little to $48m after its big event in June, while fellow licensed title Pokémon TCG Pocket saw another notable month-on-month decline down to ~$43m, its lowest monthly total since launch in late 2024.
Notable risers in the top twenty and beyond include Tencent shooter Delta Force (up 27 places to 15th spot, $44m earned in July), Konami’s eFootball (up six places, 16th spot, ~$44m) and Bandai Namco’s Dragon Ball Z Dokkan Battle (up 161 places, 19th spot, ~$39m).
A special shout-out to Umamusume: Pretty Derby, too, which is up 47 places month-on-month after it arrived in the west.
Appmagic says the cult Japanese ‘horse girl’ game earned as much in the US as it did in Japan in the last 30 days – and while it’s a game that’s prone to big revenue spikes, it seems western players are increasingly happy to spend big money on this kind of game.
