Supercell teams with UK studio Playabit for Hay Day Match
The match 3 puzzler will be entering early access this month in selected markets.
The soft launch games you need to know about
Take a peek at the games in testing from Supercell, Playrix, Ubisoft, Rovio, Miniclip, Moon Active and more.
New ‘TikTok for games’ firm Minit lands $2m
LVP and Sony Innovation Fund led the pre-seed round, plus angels Stefan Klemm (Goodgame, Bigpoint), Timo Soininen (Small Giant) and Klaas Kerstig (Gameforge, Flaregames, Phoenix).
41 layoffs at Fruit Ninja and Jetpack Joyride maker Halfbrick
The Australian developer and publisher has just launched free-to-start mobile game Bluey’s Quest for The Gold Pen.
New game digest: Subway Surfers, Rainbow Six, Reigns: The Witcher, Overwatch Rush, Ball x Pit, more
There's also new soft launches from Supercent and SciPlay, an RPG about Celtic myths and a K-pop-themed match 3 in this week's round up.
Playtika hits $1bn per year in direct to consumer revenue
It also said it is pivoting to casual gaming, driven by ”outstanding momentum” from SuperPlay’s games.
Tencent set to buy stake in Block Blast maker Hungry Studio
A Bloomberg report claims talks over a deal have been ongoing for months.
On the podcast: Xbox reshuffle analysis, what’s next for King, Overwatch Rush, data, jobs, more
This week’s inside view of the mobile game business.
Data digest: Kingshot outpaces Whiteout Survival, female players overlooked, casual market flat, January’s top titles, more
There's also selected highlights from Sensor Tower's latest report in this week's round-up.
Blizzard reveals Overwatch Rush
It’s a top-down, made-for-mobile hero shooter that’s still in early development.
Xbox’s ‘play anywhere’ pitch has a fundamental flaw, and always will
Playing big screen games on a phone is horrible, and players don’t want it. If Microsoft really wants to broaden its reach and crack mobile, quiet giant King is the key.
Microsoft’s $1.7bn mobile game empire: what works, what doesn’t and what’s next
New Microsoft Gaming CEO Asha Sharma now oversees a mobile game business that generated roughly $1.7bn in IAPs last year, according to Appmagic estimates. Let's look at some numbers and what (might be) coming next.
Jobs digest: Reshuffles at Xbox and Unity plus moves at Rovio, Hoyoverse, Google, Stillfront and more
There's also recruitment news at Supercell, Nexon, Trailmix, King, Wooga, FunPlus and more in our latest round-up.
Spencer and Bond out at Microsoft Gaming as AI exec Sharma takes over
There's a new person in charge of King and a raft of other mobile games from Activision, Bethesda, Blizzard and more: former CoreAI president Asha Sharma.
Scopely acquires majority stake in Pixel Flow maker Loom Games
The Monopoly Go maker has not officially disclosed a fee for the stake in Istanbul-based developer Loom Games, which launched Pixel Flow in late 2025.
The Ares gameplan is built on UA financing, non-US devs – and Kim Kardashian, sort of
Ares Interactive is being billed by some as Glu 2.0, given the people involved – so is it about to launch another Kim Kardashian: Hollywood-style hit? We asked Ares boss Mike DeLaet.
