The soft launch games you need to know about from Supercell, EA, Moon Active, Zynga, more

 

Take a peek at the games in testing from mobile’s biggest developers.

For ease of use, this list is sorted by publisher, and then listed alphabetically. All details are subject to change. This article is updated as games drop in and out every other week.

This column is sponsored by FastSpring.

FastSpring: Global payments for your games from a partner you can trust with your players. Quickly launch a new web store, replace an existing D2C vendor, or add a redundant vendor at fastspring.gg.

Blizzard
Overwatch Rush


Blizzard’s made-for-mobile hero shooter has entered soft launch in the Philippines, Malaysia and Indonesia. It’s coming to both Android and iOS.

Century Games
Family Tales: Merge & Design

This merge and makeover game appears to be in testing in multiple European markets and is getting limited downloads in Australia, the US and Malaysia.

Frozen Manor: Merge Mystery

Whiteout Survival maker Century Games appears to be preparing another new merge game for early testing, according to a new product page in AppMagic. Frozen Manor appears to be Android-only but has yet to register any downloads through Google Play.

EA
Plants vs. Zombies 3: Evolved


PopCap’s merge-based take on the franchise is edging closer to a global release, with Title Update 1.0.5 reworking the new player tutorial and rebalancing rewards ahead of further Early Access rollouts. It’s currently soft launched on iOS and Android in the Philippines, Indonesia, the UK and several other markets.

Fingersoft
Hill Climb Racing 3


The latest entry in the physics-driven racing series introduces real-time multiplayer for the first time. It has soft launched on Google Play in the UK, Norway, Sweden, and Finland.

FunPlus
State of Desire

Prison management meets gang politics in State of Desire, which Chan Gaming and FunPlus International released September 22 as a free 18+ app. It looks like it’s been soft launched in the US and Indonesia so far.

Garena
Garena Free City

The Free Fire maker appears to be gearing up to launch a GTA-like game. It first soft launched on Android in Argentina only, according to AppMagic, but it is now registering downloads in the Philippines and a selection of smaller markets.

Hoyoverse
Petit Planet

The studio behind Genshin Impact is releasing this cutesy life sim in winter 2026 on mobile and PC.

King
Minecraft Blast

As reported recently, King and Mojang released another test version of this block-blasting puzzler in Malaysia on Google Play only. A new trailer (above) also suggests Minecraft Blast will have Candy Crush-style map progression and a building-based meta.

Level Infinite/Tencent
Crownstone Survival


Tencent’s new survival game Crownstone Survival has just popped up on AppMagic, and is seemingly slated for a soft launch in the Philippines, France, Indonesia, Türkiye, and the US on the Google Play Store.

Honor of Kings Chess / 王者万象棋

Tencent has released an autochess spin-off of Honor of Kings in China on iOS. It appears to have no official English title as yet.

Limit Break
Puzzle Panic


This is the debut mobile game from former Machine Zone boss Gabe Leydon’s latest company, Limit Break. A limited test of this 3D arcade puzzle game is now available on iOS in Singapore, New Zealand and Australia.

Meta
Pocket

Meta’s AI-powered minigame making and sharing app, Pocket, has now rolled out to US players, reports TechCrunch.

It was previously only available in Brazil, and appears to be in early testing. It’s a TikTok-like app that lets users create brief games and experiences using text, photos, touch and sound via AI prompts, generating an interactive feed of what Meta calls ‘gizmos.’

As far as we’re aware Pocket has not had any official marketing or PR support to date.

Miniclip
Hoverboard Party


This appears to be a test version of a Subway Surfers-themed party game, listed under Miniclip-owned Sybo’s stealth account. Listed minigames include Cage Football, Crossy Rails, Hoverboard Mayhem and Snowball Fight, gamingonphone reports. It’s soft launched on Android and iOS in the UK, Denmark, Italy and Portugal.

Pure Crime: Gangster Shooting

Miniclip’s Derby studio appears to be taking on GTA with this new open-world crime game. It seems to be in testing in the UK, Canada and the Philippines on iOS and Android.

Paint Brawl


This Splatoon-like arena shooter has been recently rebranded to include the cast of Sybo’s Subway Surfers games. It’s currently picking up downloads in the UK, listed under Miniclip-owned Sybo’s test account.

Rival Nations


This multiplayer war game has soft launched on Android in Hungary, Poland, Romania, Serbia, the UK and France, according to AppMagic.

Moon Active
Dream Bay

A renovation-themed merge game from Coin Master maker Moon Active, AppMagic suggests Dream Bay has soft launched in the UK, Austria, Denmark, France, Greece, Ireland, Italy, the Netherlands, Norway, Spain, and Sweden. Right now, it seems only available via the Google Play store.

Royal Splash: Tower Blast


Moon Active’s latest physics puzzler, Royal Splash: Tower Blast, has popped up on AppMagic, available on Android and iOS in India and Israel.

Ninja Kiwi
Bloons Blitz

This Bloons-themed bullet heaven game, in the style of Vampire Survivors, is going global soon on iOS and Android following a Philippines-only soft launch in May. Pre-registration is now open.

Playrix
Aqua Match


Playrix takes its match 3 formula underwater. Aqua Match is currently available in 12 markets on both iOS and Android.

Austin’s Odyssey


This was first launched under Playrix’s test account, Max Go, and is currently out on Google Play only in Australia, Canada, India and the United States, according to AppMagic. It’s another ‘scapes game, but more focused on the series’ comedy butler, Austin.

Match Around


AppMagic says this new combo of match 3 and merge 2 mechanics is generating downloads in India and Indonesia, and is also set up for soft launch in Australia, Canada, Ireland and the US. It’s Google Play only for now.

Questbound


Here’s something a bit different from Playrix, a squad battler with a fantasy theme. AppMagic says it is currently live in Australia, Canada, India, Indonesia and the US on Android only.

Roomscapes


This one is Google Play only, and is picking up a small number of downloads in India, US, Indonesia, Canada, Australia and other smaller markets.

PlayStation Mobile
Ratchet & Clank: Ranger Rumble


This multiplayer platformer arena shooter is now playable in France, developer Oh BiBi has confirmed. AppMagic says it’s also live in Denmark, Finland, Indonesia, Norway, Sweden and the Philippines, and pre-registration is now open.

Scopely
WWE Generations: Eras Collide


This turn-based RPG lets players build, battle and manage a team of WWE stars from different eras. It has soft launched on iOS only in Ireland and the Philippines, according to AppMagic.

Sega/Rovio
Angry Birds Match


As first spotted by pocketgamer.biz, Rovio is turning its hand to match 3 with its latest Angry Birds soft launch. It’s only available on iOS and is picking up downloads in the US, UK, Australia and Finland.

Angry Birds Rush


This one appears to be in early testing on iOS and Android in the US and Latin America, according to AppMagic. It’s a ‘luck battle’ game being made in collaboration with French developer OhBiBi.

Supercell
Mo.co

As reported recently, Supercell’s monster hunting game has returned to beta. After its invite-only launch back in 2025, Mo.co continues to underperform and “needs big changes to achieve mass appeal,” says the dev team.

Now the game is effectively back in soft launch, the development team will be will “keep iterating and testing out new features” while the game is in “low maintenance” mode, according to Supercell.

The Finnish firm also confirmed to us that the game will not be removed from sale in any markets as a result of the decision.

Project Rise

Supercell’s long-in-gestation action RPG spin-off of Clash of Clans seems to be edging closer to launch: the Finnish firm is opening a beta test for Project Rise beginning August 19, which runs until September 2.

The project was first revealed as Clash Heroes way back in 2021, but it was rebooted and renamed in 2024 as Project Rise. There’s been very little news on the title since.

Take-Two/Zynga
Borderlands Mobile (NaturalMotion)


Gearbox’s looter shooter series briefly made a cameo on iOS in the US only recently. It has since been removed from sale, according to AppMagic, but is still believed to be in active development at UK studio NaturalMotion.

CSR 3 (NaturalMotion)


Zynga and NaturalMotion has been testing the next CSR game since around February 2024, and is currently available in France, Italy, Malaysia, South Africa and Indonesia on iOS and Android.

Defend the Castle (Small Giant)


This card collecting tower defence game has soft launched in the Philippines on Google Play, according to AppMagic.

Dice Companions (Zynga)

Zynga’s dice-rolling board game adventure is being tested in Puerto Rico and the US on Android and iOS, according to AppMagic.

Farm Rush Fever (Rollic)


This farm-themed puzzle matching game was in soft launch on iOS and Android, but the Android version has since been pulled, according to AppMagic. It remains live on iOS.

Paws Out (Rollic)

Rollic’s new puzzle game asks players to drag colour-matched cats through tight spaces to reach their gates. It appears to be in early testing on iOS.

Top Goal: Soccer Champion (Nordeus)


This new PvP online football title from the maker of Top Eleven is in soft launch in 12 markets, including Australia, Canada, Malaysia, Argentina, Mexico, Italy and Colombia on iOS and Android.

UFC: Manager (Rollic)

Zynga-owned Rollic’s officially-licensed UFC Manager game is getting a small number of (presumably) test downloads in China and the US, plus an even smaller number of installs in Russia, Vietnam, Spain and other smaller markets.

Scroll to Top