Investors and publishers want pragmatism, flexibility – and games that AI can’t copy

Executives from Agora, Krafton, GSC, Bossa and more dug into the State of Things at last week’s Madeira Games Summit.

Data digest: Sensor Tower, InMobi and Smartly’s big buys, Grand lands $70m, huge AppLovin numbers, more

There's also action and strategy genre analysis and more in this week's round-up.

Rovio set for rebuild after Sega acquisition disappoints

UPDATE: A Rovio spokesperson says there was a JP-EN mistranslation in Sega's investor materials, and the word 'restructuring' was used in error. The correct word is 'rebuilding', and we understand the restructure has already taken place.

Playtika leaves social casino behind to focus on casual hits like Disney Solitaire

CEO Robert Antokol suggests Playtika’s social casino portfolio is effectively in managed decline with casual representing 76% of its business.

The soft launch games you need to know about

Take a peek at the games in testing from Supercell, Playrix, Rovio, Miniclip, Moon Active, Zynga and more.

New game digest: new soft launches from Century, Take-Two and Ten Square plus Digimon, Racing Master and more

There's also May's new Apple Arcade games and some new indie games in this week's round-up.

Supersonic sale still incoming as Unity posts revenue growth, hypes AI and Vector opportunity

“Our research is telling us that 90% of game developers are already using AI in their workflows,” says Unity boss Bromberg as his firm posts a 17% year-on-year revenue rise.

April’s top grossing mobile games: Honor of Kings, LastWar, Whiteout Survival, Royal Match, more

Appmagic's estimates show a steady month for the established giants, but plenty of movement for titles like Delta Force, Honkai: Star Rail and eFootball.

April’s top mobile game downloads: Minecraft, Block Blast, Free Fire, Arrows and more

Update: it turns out there was a quirk in the Google Play Minecraft data - read on for a full explanation.

Supercell to fully acquire Merge Mansion maker Metacore amid restructure, with 160 jobs at risk

Merge Mansion will be brought into Supercell’s live portfolio as part of the changes, after Metacore failed to launch new, sustainable games.

Layoffs at Marvel Snap maker Second Dinner, but work on new game continues

Edit: We're told 16 staff are affected, and work continues on its second game, we’re told. “This is us making hard decisions to make sure we can keep going, not a sign that we're winding down,” added boss Ben Brode.

Jobs digest: big moves at Jam City, Scopely, Niantic, Netflix, Activision, Supercell and more

There are also new appointments and promotions at Socialpoint, Moon Active, CrazyLabs, Loom, Gamehouse and more in our latest recruitment round-up.

Scopely and Niantic on getting that seismic $3.5bn megadeal over the line

Scopely chief revenue officer Tim O’Brien and Niantic president Ed Wu chronicle the late nights and knotty technical problems they encountered on the road to that blockbuster $3.5bn acquisition.

Emulation arrived on the App Store two years ago – 60m downloads later, what’s changed?

The developer behind new emulator Provenance is managing to cover his costs with IAPs through the App Store – but, like many others, they would love to see Apple offer more help to the developer community.

That rumoured Subway Surfers movie is still in the pipeline, sort of – and so are more spin-off games

CEO Mathias Gredal Nørvig says Sybo is still trying to find the right format for a big screen adaptation of ‘the most downloaded game of all time’, Subway Surfers. In the meantime, Subway Surfers City is off to a solid start and there’s another spin-off that’s quietly entered soft launch.

Xbox wants to ‘restore the core’ and grow daily active players – so is mobile part of the plan or not?

If Xbox’s new ‘North Star’ is daily active players, mobile must surely be central to what’s next. So why is it barely mentioned in new boss Asha Sharma’s manifesto?

Story archive

The Secret Developer: a King veteran on ‘pampered’ staff, bad management, AI and Microsoft ownership
Hitman on iOS is $70 – will it bomb like all those other console game ports?
New game digest: Honkai: Nexus Anima, Destiny, Valorant, Unity Rewards(?), Hitman and more
Seriously though: where are all the AI games?
Data digest: Scopely hits $10bn, hybridcasual deep dive, Destiny Rising’s 10m pre-reg, more
Inside King: layoff lawsuits, toxic leaders, toothless ethics teams, low morale and mandatory AI use
Jobs digest: Warner’s new mobile boss, NCsoft and Outfit7 launch new labels plus moves at Supercell, Sybo and more
Beatstar and Country Star to close after surprise Duolingo deal
New game digest: Rust Mobile, Disney Magic Match, Happy Gilmore, Enter/Exit the Gungeon, new soft launches, more
Who’s got the biggest booth at Gamescom?
Data digest: AppsFlyer’s rumoured $4bn exit, top ad spenders, market data plus company financials and investment news
What’s going on inside Supercell’s AI lab?
Off The Record Cologne in pictures
New game digest: Fortnite and Epic news plus fresh releases from Mattel, Outfit7, Metacore, Supercent, Miniclip and more
Six staff remain at Beatstar maker NextBeat after Duolingo’s staff swoop
Data digest: big numbers from Clash Royale, Homescapes and Pokémon Go, financials from Playtika, AppLovin, Sega, more
Cult ‘horse girl’ game Umamusume: Pretty Derby is galloping up the charts
Is Moon Active about to take aim at Scopely, Voodoo and the rising ‘tile match’ genre?
Jobs digest: moves at Scopely, Playstudios, Mattel, Bit Odd, Krafton, Village and more
New game digest: Honor of Kings, a ‘playable QR code’ game, new football manager titles, fresh indie stuff, more

Must read

“What players don’t realise is that their favourite games right now were already built with AI”

Tim Cook oversaw one of gaming’s biggest platforms for 15 years but didn’t seem to notice

Xbox’s ‘play anywhere’ pitch has a fundamental flaw, and always will

Microsoft’s $1.7bn mobile game empire: what works, what doesn’t and what’s next

Many international visitors are skipping GDC amid cost concerns and US safety fears

2025’s top grossing mobile games: Honor of Kings, LastWar, Roblox and more

The top mobile game downloads of 2025

Trip Hawkins and the ‘DChoc mafia’ shaping today’s mobile game business

Off The Record London in pictures

Off The Record Leamington in pictures

Off The Record Helsinki in pictures

Inside King: layoff lawsuits, toxic leaders, toothless ethics teams, low morale and mandatory AI use

Off The Record Cologne in pictures

Laid off King staff set to be replaced by the AI tools they helped build, say sources

Off The Record Brighton in pictures

Off The Record LA in pictures

Off The Record in pictures

RIP Space Ape: 70 join Supercell London, 30 laid off, remaining titles to spin out

Resident Evil 2 struggles to $100k as triple-A flops continue

Inside Unity’s troubled $4.4bn IronSource merger

Inside Apple Arcade (again): late payments, stonewalled studios, terrible tech support and Vision Pro woes

Those Assassin’s Creed, Resident Evil and Death Stranding ports have bombed

From Taylor Swift to Britney Spears and beyond, why Glu’s other celebrity games failed

The rise and fall of Kim Kardashian: Hollywood

Supercell explains Brawl Stars’ big comeback, from an all-time low to 8.8x revenue

Why Supercell greenlights teams, not games – and is now open to external pitches

Inside Apple Arcade: axed games, declining payouts, disillusioned studios – and an uncertain future

“F**k you, we’re not paying”: inside Unity’s Runtime Fee fiasco

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