Playtika has made a $25m investment in Fiona’s Farm maker Ace Games.
Ace was founded in 2020 by Hakan Bas, cofounder of Toy Blast and Toon Blast maker Peak Games, which was acquired by Zynga for $1.8bn in 2020.
Ace says its leadership team is made up of senior staff from Dream Games and Playrix, among others. Its flagship title Fiona’s Farm is a mix of match-3, renovation and farming that was released worldwide in August this year. According to Appmagic data, it has made $989k from 968k downloads to date.
Ace founder and CEO Hakan Bas said of the deal: “Playtika has an unrivalled reputation for delivering superior in-game experiences, scaling mobile games to global dominance in their respective categories. We are excited to be teaming up with Playtika as an investor and partner that will help us continue to grow this title, and possibly others, into leading mobile game franchises.”
Playtika CEO Robert Antokol added: “Our investment in Ace Games is an important milestone in the execution of our new games investment strategy as Playtika continues to seek exposure to high-growth potential game IP in cost-effective ways. The talented team at Ace has built a best-in-class and innovative product on the ‘Match-3 and Meta’ game model. Playtika can greatly complement Ace with our live ops and Digital Studio capabilities, leveraging our enhanced monetisation and game operations leadership in mobile gaming.”
There’s always something going on at Playtika, it seems – for more, have a read of last week’s interview with Playtika COO Shlomi Aizenberg.