Ubisoft’s mobile revenue plummets as Assassin’s Creed Jade goes MIA

 

Ubisoft’s latest financial report states that its earnings from mobile have fallen from 31% of its bookings in FY23 to just 6% in FY24.

There was no mention of Assassin’s Creed Jade at all, seemingly confirming recent reports that the game has been delayed into 2025 or beyond. Ubisoft did state, however, that both The Division Resurgence and Rainbow Six Mobile would be launching worldwide in the current FY.

Assassin’s Creed Jade is set in China and developed by Tencent. The game had a large showfloor presence at Gamescom 2023, but its absence in Ubisoft’s latest financials seems to confirm a recent Reuters report that suggested the title had been delayed into 2025. We have contacted Ubisoft for confirmation and will update this story if we get a response.

Ubisoft’s earnings report also said that it has “sharpened” its focus on “open world adventure and native games-as-a-service” releases, and cancelled free-to-play shooter The Division Heartland.

The company has also reduced total headcount by more than 1,700 since September 2022, with total staff numbers at just over 19,000. Ubisoft said the staff cuts and other savings meant it has reduced costs to the tune of €150m in FY24. Net bookings for the full FY24 were €2.3bn, or $2.5bn, a rise of 33% year-over-year.

Ubisoft expects a slight year-on-year rise in net bookings of 3% for the quarter ahead. There was very little talk of mobile in the earnings call that followed, with Ubisoft clearly banking on triple-A PC and console games Star Wars: Hunters and Assassin’s Creed Shadows over the next twelve months.

There was, however, a brief mention of the iPhone 15 Pro port of Assassin’s Creed Mirage, which was developed with the help of Apple, Ubisoft said. This was pitched as a breakthrough that could lead to more of Ubisoft’s triple-A games coming to mobile.

Ubisoft closed its specialist mobile studio in London late last year. Once known as Future Games of London, it created the Hungry Shark series of games and was rebranded as Ubisoft London in early 2023. Development of the Hungry Shark games will continue at Ubisoft Barcelona.

Ubisoft’s mobile portfolio also includes RedLynx, maker of the Trials games and match-and-decorate game Gwen’s Getaway, plus Idle Miner Tycoon creator Kolibri Games.

As we reported back in 2022, Ubisoft had attempted to bring Far Cry to mobile as a top-down arena shooter, but the effort was aborted, re-branded and released as Wild Arena Survivors. The game has since been pulled from app stores.

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