Now we’ve got six months of 2025 data, let’s have a little dig through Appmagic and see where we’re at.
Remember, these year-to-date download numbers are estimates, but are still broadly indicative of the shape and size of things.
You can also find our look at 2025’s top grossing mobile games (so far) here.
If you’ve been following our monthly chart updates you will not be surprised to see Block Blast way ahead at the top of the year-to-date download charts.
Hungry Studio’s puzzler has been the dominant force atop the download charts for the last six months or so. When we spoke to the firm in January, Hungry Studio VP Jason Wang explained with refreshing candour that the game’s success is down to huge UA spend and an “obsession” with A/B testing. And it’s clearly working.
Roblox in second has racked up roughly the same number of downloads as it has at this point last year; pretty impressive organic numbers for the UGC platform, which recently saw an all-time high in player engagement thanks to Grow A Garden.
And just like Roblox, Subway Surfers and Garena Free Fire have again posted about the same number of downloads as they had at the half way point of 2024 – two more titles that just keeps on rolling with remarkable consistency and relatively little UA spend.
Free Fire is actually up a couple of spots compared to where it was at this point last year, because Pizza Ready and Ludo King downloads have been a little slower in 2025. The Supercent and Gametion titles each racked up about 10m fewer downloads in January-July 2025 than they had in the same timeframe last year.
Voodoo’s Hole.io has had a terrific 2025 so far, though. After a wild download spike in 2018, the gobble ‘em up dropped back down the charts and was ticking over on 3-5m monthly downloads for several years before Voodoo started scaling the game again in 2024. It has been racking up 10-12m installs every month since October 2024, earning it seventh spot in the 2025 year-to-date charts.
Outfit 7’s My Talking Tom 2 has seen an uptick of about 10m since the same point last year, pushing it up into the top ten once again, while Free Fire Max stays in ninth spot despite being down a little bit year-on-year. And a slight rise of around 4m downloads compared to this point last year means a return to the top ten for PUBG Mobile.
2024’s top downloads games so far: 11-20
11. Mini Games: Calm & Relax (Unicorn Studio Official): 62m
12.8 Ball Pool (Miniclip): 61m
13. Candy Crush Saga (King): 61m
14. Snake Clash! (Supercent): 61m
15. Mobile Legends: Bang Bang (Monoton): 60m
16. EA Sports FC Mobile (EA): 60m
17. Extreme Car Driving Simulator (AxesInMotion Racing): 57m
18. Vita Mahjong (Via Studio): 56m
19. 100+ Offline Games No WiFi Fun (Fun Offline Games): 55m
20. Paper.io 2 (Voodoo): 53m
Unicorn Studio Official’s Mini Games: Calm & Relax is the biggest new hit of 2025 so far. A TikTok trend involving a sound-controlled platformer starring a chicken was the reason behind most of the game’s 62m installs in 2025; the trend has spawned plenty of imitators, too, but very few of them stuck around in the charts as long as this one.
In amongst the likes of 8 Ball Pool and Candy Crush Saga there’s a bunch of rapid risers – Snake Clash, Mobile Legends: Bang Bang, Extreme Car Driving Simulator, Vita Mahjong and 100+ Offline Games have all replaced more hypercasual-type fare like Build A Queen, Going Balls and Wood Screw Puzzle in this bracket. Those latter games all seen to be declining as the charts increasingly skew more casual and hardcore.
Rollic’s Color Block Jam is a notable new entry in these charts at 42 with ~43m year-to-date installs, while PlaySimple’s Word Search Explorer has leapt up 241 places year-on-year to 48th spot with 40m installs to date.
Dream Games’ Royal Match may steadily gaining more and more IAP revenue each month, but downloads are rather more turbulent. A huge installs spike in January and February 2024 pushed it into 7th spot at this point last year, but for 2025 it’s down in 25th place with ~50m year-to-date installs, down ~25m year-on-year.
And ABI Games Studio Wood Nuts & Bolts Puzzle has faded dramatically after claiming eighth spot at last year’s halfway point – it’s down in 918th place with about 7m downloads, having racked up 72m at this point in 2024.
