Our data digest column breaks down the latest data, research and financial results into digestible chunks.
Read on for the numbers you need to know about minus the fluff.
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Monopoly Go is the busiest game on PlaytestCloud
New ‘Steal this strategy’ research from PlaytestCloud reveals that Monopoly Go is the go-to game on the testing platform when users are looking at monetisation strategy.
The other top competitor games tested by the firm were Township, Family Island, Travel Town and Call of Duty: Warzone Mobile.
Playtest Cloud claims that half of the mobile games grossing $5bn+ were tested on its platform, and it also recorded a 145% increase in competitor playtests ordered by top studios between 2022 and 2024.
It also noted that female-identifying players accounted for slightly over half of all playtests in 2024, compared to less than 10% in 2014. In fact, 2024 was the first year that female players were targeted more than male players, driven by the fact female players outspend male users in casual games, one of the most-tested game categories.
It also revealed the top genres being tested through the platform, as above, led by casual puzzle, hybrid puzzle, hybridcasual, puzzle and RPG.
Merge Mansion hits revenue record of $12m in December
Merge Mansion generated its highest-ever monthly revenue of $11.97m in December 2024, according to Appmagic data. The once dominant merge 2 game had hit its previous monthly revenue record of $11.4m in December 2023, before a sharp decline saw it falling to $8.1m last February.
Appmagic’s report examines how developer Metacore managed to increase the game’s revenue by almost 50% since that low point thanks to live ops optimisation.
Merge Mansion passed 55m downloads and over $500m in lifetime revenue last year, according to Metacore, which recently appointed a new growth lead as it continues developing several new projects.
Ten Square reports full-year net profit of $17.4m
Fishing Clash and Hunting Clash maker Ten Square Games has reported a net profit of PLN 14.6m ($3.79m) for Q4 2024, and PLN 67.1m ($17.4m) for the full year. Those figures compared to a net loss of PLN -1.66m (-$416k) for Q4 2023 and PLN 15.2m ($3.95m) for 2023.
Revenue for Q4 was down 12.7% year-over-year to PLN 94.36m ($24.53m), and for the full year it fell 11.4% YoY to PLN 386.45m ($100.44m). ADEBITDA for the quarter dropped 19.7% YoY to PLN 28.39m ($7.4m), and for 2024 it fell 7.46% YoY to PLN 109.73m ($28.52m).
East Side Games full-year revenue down 4.4%
Canadian firm East Side Games Group has reported revenue of CAD 20.35m ($14.25m) for Q4 and CAD 83.12m ($58.19m) for its full year ended in December 2024. Those totals were down 1.1% and 4.4% year-over-year, respectively.
Adjusted EBITDA for Q4 declined 44.4% YoY to CAD $2.49m ($1.74m), representing a 12% margin. For the full year, it fell 9.5% YoY to CAD 11.63m ($8.14m), at a margin of 14%.
Across its games portfolio in Q4, DAU declined 10.6% YoY to 221,356, MAU fell 6.1% YoY to 905,075, and ARPDAU increased 11.4% YoY to CAD $1.01 ($0.7).
“The core metrics of the games remain solid, with the challenge being in only discovery and new player acquisition,” according to East Side. “The Company intends to solve this through IP and marketing innovation.”
Grand Mountain Adventure 2 hits 1m downloads
Open world skiing and snowboarding game Grand Mountain Adventure 2 has surpassed 1m downloads since its release on February 18, according to Swedish developer Toppluva.
The iOS and Android game is a follow-up to Grand Mountain Adventure, which has achieved 25m downloads since it launched in 2019.
