Every Wednesday we break down the latest data, research and financial results into digestible chunks.
Read on for the numbers you need to know about minus the fluff.
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Pokémon TCG Pocket has earned The Pokémon Company $600m
Appmagic data suggests the Pokémon Company has now earned over $600m from its latest launch, Pokémon TCG Pocket. Appmagic estimates do not include platform fees or China’s Android market, so total consumer spend will be higher.
Pokémon TCG Pocket was released on October 30 2024. Players in Japan are responsible for 46% of that $600m, with the US on 27%. Then there’s a huge drop to the third biggest market, France, which accounts for just 3% of earnings to date.
Lifetime downloads stand at just over 73m, giving the title a global RpD of $8.24. Split that out by Tier 1 markets in the east and west, and Appmagic estimates that RPD in the east is a whopping $29.83; in Tier 1 western markets the figure is $8.83.
Merge Mansion hits $600m
Merge Mansion has surpassed $600m in lifetime revenue, according to developer Metacore. The company says its flagship game has also surpassed 60m downloads since it launched in 2020.
Those figures are up from $500m in lifetime revenue and 55m downloads reached last summer. We recently reported that the mystery puzzle game generated its highest-ever monthly revenue of $11.97m in December 2024.
Mobile is the most lucrative platform for Unity devs
Research published by engine maker Unity confirms mobile is the most popular and lucrative platform for game-makers using its engine. It surveyed 300 developers for its 2025 Unity Gaming Report.
90% of those polled said they released their most recent game on mobile, and this rate was fairly consistent across studio sizes. 80% of respondents had released their most recent game on desktop, and 66% had released it on console.
53% of studios said mobile was the platform that generated the most revenue for them, followed by consoles (31%), desktop (11%) and VR (5%). Mobile games were generally more lucrative for smaller studios.
75% of studios with fewer than 10 employees said mobile brought in the most money for them, as did 65% of studios with 10-49 employees. This fell to 49% for studios with 50-149 people and 39% for those with 150-299 people, but rose to 45% for teams with 300+ employees.
Word games were MTG’s top earner in 2024
Word games were narrowly MTGs biggest earning category in 2024, generating sales of SEK 2,359m ($234m), flat year-over-year. Led by PlaySimple games like Word Trip and Crossword Jam, the word category narrowly beat MTG’s strategy and simulation games, which earned SEK 2,226m ($221.3m), a year-over-year increase of 25.5% mainly driven by Warhammer 40,000: Tacticus.
MTG’s latest annual report also confirmed that tower defence game revenue from its Bloons games was down 16% year-over-year to SEK 455m ($46.2m), and racing game revenue from UK developer Hutch declined 4% to SEK 591m ($58.7m).
As previously reported, the company posted total revenue of SEK 6,015m ($598m) for its full year, which was up 3%. MTG expects its $620m acquisition of Raid: Shadow Legends maker Plarium, which was completed in February, to double group revenue.
Mag Interactive sales dip 5% in Q2
Mag Interactive’s Q2 net sales fell by 5% year-over-year, according to the company’s report for the first half of its financial year. It brought in SEK 67m ($6.7m) between December 2024 and February 2025, while its adjusted EBITDA came in at SEK 18.1m ($1.8m), a 15.4% decline.
The QuizDuel and Wordzee maker’s ARPDAU for the quarter increased 0.3% year-over-year to 6.5 US cents. Meanwhile, its DAU fell 10% to 1m and MAU decreased 14% to 2.6m.
During the quarter, Mag offloaded Sventertainment and its live trivia app Primetime. Looking ahead, CEO Daniel Hasselberg said the company’s gearing up for what it believes will be a growth period, coinciding with puzzle game Crozzle’s move from soft launch to scale up mode.
Stillfront repurchases 8.6m of its own shares
Stillfront Group has acquired 8,580,000 of its own shares, completing a buyback programme announced in February.
The Swedish gaming company paid approximately SEK 50m ($4.97m) for the shares, which it said will be used for earnout payments relating to acquisitions. It now holds 24,279,698 own shares, which is about 4.7% of the company’s total.
