Every Wednesday we break down the latest data, research and financial results into digestible chunks.
Read on for the numbers you need to know about without the fluff.
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Royal Match tops new franchise-based earnings chart
Mobile spend across the top 15 media franchises topped $1.5bn in October, with games accounting for 81% of the total. That’s according to data and insights firm Aldora, whose definition of franchises includes not just games but social media platforms like TikTok and streaming services like Disney+.
Royal Match reportedly generated more mobile revenue than any other franchise last month with $302m, followed by Candy Crush with $259m and Pokémon with $208m. Rounding off the top five were Monopoly with $151m and Clash of Clans with $139m.
Monopoly Go leads October US spending, mobile earnings jump 10%
US consumer spending on mobile games in October was up 10% YoY, according to data from Sensor Tower and market research firm Circana.
Spending on video game content across all platforms last month increased 1% YoY to $4.36bn, driven by mobile gaming and the launch of Battlefield 6. For the first 10 months of the year, spending on game content is up 1% YoY at $41.52bn.
The top 10 mobile games by US consumer spend in October (plus their rank change compared to September) were:
1. Monopoly Go (-)
2. Royal Match (-)
3. Last War: Survival (-)
4. Candy Crush Saga (-)
5. Clash Royale (-)
6. Kingshot (-)
7. Gossip Harbor (+1)
8. Royal Kingdom (+1)
9. Whiteout Survival (-2)
10. Township (-)
Vita Mahjong leads October’s ad charts
Vita Mahjong was the most heavily-advertised game on both iOS and Android for the fourth consecutive month in October, according to ad intelligence platform SocialPeta.
Vita Studio’s tile matching puzzle game led the iOS chart ahead of Oakever Games’ Tile Explorer, Hungry Studio’s Sudoku Master, Nebula Studio’s Mahjong Wonders, and Kiwi Fun’s Math Cross Master.
On Android, Oakever Games’ Tile Explorer and Jigsawscapes retained the number two and number three spots respectively, followed by Hungry’s Block Blast and Oakever’s Zen Word.
Oakever’s games made four entries on October’s iOS top 20 chart, and appeared seven times on the Android chart.
Disney Magic Match 3D tops $30k daily revenue
Jam City’s Disney Magic Match 3D has earned $1.4m in lifetime revenue since its worldwide release on October 8, according to Appmagic estimates. The game has been downloaded 2.4m times, giving it a global revenue per download of $0.6.
It’s currently bringing in around $30–37k in IAP net revenue daily, enough to place a distant third in the match 3D space. The runaway leader, Peak’s Match Factory, has earned $9.7m since the start of November, accounting for around 65% of the genre’s total revenue, while Triple Match 3D has earned $2.7m this month.
The top five match 3D games year-to-date by revenue are Match Factory ($166m), Triple Match 3D ($59m), Toy Match 3D: Triple Match ($8m), Blitz Busters ($8m) and Tile Match 3D: Triple Match ($7m).
Mobile falls to 5% of Ubisoft’s net bookings as it seals Tencent deal
Mobile accounted for 5% of Ubisoft’s net bookings in Q2 2025-26, compared to 8% during the same quarter the previous year. Net bookings across all platforms in Q2 totalled €490.8m ($565m), meaning mobile bookings were in the region of €24.5m ($28.2m).
The Assassin’s Creed publisher said mobile made up 7% of its net bookings for the first six months of its financial year, which was down from 9% in the first half of FY 2024-25.
Meanwhile, Tencent has completed its €1.16bn ($1.34bn) investment in Ubisoft’s new Vantage Studios division, valuing the new entity at around €3.8bn ($4.4bn). Vantage Studios is the new home of the Assassin’s Creed, Far Cry and Rainbow Six franchises.
China’s mobile gaming hit $8.7bn in Q2
A new report from Xsolla includes a look at the size of China’s mobile gaming sector, which reportedly made up over 70% of the country’s total video game market in Q2 2025.
Citing figures from data and business intelligence platform Statista, it says the Chinese market generated 61.7bn yuan ($8.7bn) in revenue in Q2 2025, which was up 13% YoY, but down 3% QoQ.
In August alone, global in-app revenue from China’s dominant publisher, Tencent, hit $570.6m. Its closest competitor was Whiteout Survival maker Century Games with $214.9m, while Eggy Party publisher NetEase brought in $121.7m.
On the software front, Tencent’s Honor of Kings was the highest-grossing mobile title in August with $166.1m in revenue. It was followed by two more titles from the same publisher, PUBG Mobile with $98.4m and Delta Force with $34.5m.
Resident Evil Survival Unit tops 1m downloads
Resident Evil Survival Unit hit 1m downloads in one day, according to publisher Aniplex, which co-developed the strategy game with Joycity.
Survival Unit launched in 151 countries and regions on November 18 and has topped the App Store’s free charts in over 15 of them, including Japan, the UK, France and Germany. Aniplex also said the game reached number two among all free apps in the US.
