Playtika has said it is now earning around $1bn per year in direct to consumer revenue, and 74% of its business is casual games, thanks to SuperPlay.
The Israeli firm also talked about a more general pivot to casual games as SuperPlay titles like Disney Solitaire and Dice Dreams continue to perform well. Its social casino titles were referred to as legacy games to managed carefully during the earnings call that followed its Q4 and full year results today.
Playtika also confirmed it has suspended its quarterly dividend due to the cost of acquiring and integrating SuperPlay.
Commenting on the company’s shifting priorities, cofounder and CEO Robert Antokol said: “Every year, more revenue comes from long-life casual games with broad reach, and D2C is now core to how we run the business.”
“At the same time, our legacy games still matter. They are still meaningful sources of cash flow. We are managing them with focus…this mix is more balanced, less dependent on any single category, better positioned to deliver durable, free cash flow.”
SuperPlay’s games drove that rise in casual gaming revenue, and Antokol said the studio’s growth “is nothing short of amazing.”
“It makes them one of the fastest growing studios in the mobile gaming industry at their scale,” he added.
Playtika president and CFO Craig Abrahams said that 74% of Playtika’s business came from casual games, and also summarised the firm’s approach to easing its reliance on social casino games.
Playtika intends to “protect and strengthen leadership positions” in casual, he said, while working to “maximize the lifetime value of our social casino themed titles while staying disciplined on returns and costs.”
He added that social casino was “a tough, crowded market” and noted that “the mobile industry has evolved since our IPO”.
“The goal is clear,” he added. “slow the decline and get full value from these assets. Fund where returns make sense, extend the life of all the titles and step back where the bar is not met.”
Here are some edited highlights from Playtika’s results for the fiscal year ended December 31 2025.
Q425 highlights
– Revenue: $678.8m, up 4.4% year-over-year
– DTC revenue: $250.1m, up 43.2% YoY
– Net loss of $309.3m, adjusted net income of $89m, reflecting SuperPlay acquisition
– Adjusted EBITDA of $201.4m, up 9.5% YoY
– Average Daily Paying Users: 357k, up 5.3% YoY
– Average Payer Conversion: 4.5%, up from 4.2% YoY
– Bingo Blitz revenue: $158.5m, flat YoY
– Disney Solitaire revenue: $71.6m, up 21.4% sequentially.
– June’s Journey revenue: $70m, down 2% YoY
FY25 highlights
– Revenue: $2,755.4m up from $2,549.3m the prior year
– DTC revenue: $814.5m, up from $694.2m the prior year
– Net loss of $206.4m compared to net income of $162.2m the prior year
– Adjusted net income of $197.5m, down from $219.5m the prior year
– Adjusted EBITDA of $753.2m down from $757.7m the prior year
