Webshop firm Stash has snapped up fellow direct-to-consumer company Galleon for an undisclosed fee.
Tel Aviv-based Galleon was formed in December 2024, according to LinkedIn. Stash says it is the firm behind the direct-to-consumer monetisation in Playtika-owned SuperPlay games Disney Solitaire, Dice Dreams and Domino Dreams.
Galleon cofounders Or Briga and Shai Arnon bootstrapped the startup having both previously worked at Novos, an Israeli startup focused on training up esports talent.
They join Stash shortly after new CEO Henry Lowenfels joined the firm in September of this year. Lowenfels moved to Stash after four years at French publisher Homa, most recently serving as a board advisor, president and chief business officer.
“This acquisition isn’t about adding features,” said Stash boss Lowenfels. “It’s about adding DNA: people who have built D2C inside live games, at scale, with results that speak for themselves.”
He continued: “Studios don’t need another checkout. They need commerce that feels like part of their game, frictionless and context-preserving, built by teams who understand live ops cadence, meta-loop psychology, and the nuances of running top-grossing casual titles. That’s exactly what Galleon has built, and why we’re bringing them into Stash.”
