UKIE and Barclays reveal new mobile-only business support initiative


Barclays and trade body UKIE have announced a new programme that’ll offer UK-based mobile firms free business support and mentoring. 

The Mobile Games Growth Programme will recruit 10-15 founders and offer them 40 hours of advice on topics including business strategy and planning, business models and platforms, funding, game launches and user acquisition. 

The cohort will also be offered mentoring and networking opportunities.  

One of the programme’s coaches will be Games Angels founder Nick Button-Brown, a prolific investor and former Improbable and Crytek exec.

“I’ve worked with mobile businesses of all sizes and know how hard it is for companies to build and scale,” said Button-Brown. “I’ve got many things right and just as many things wrong and being the permanent coach on UKIE’s new Mobile Games Growth Programme will give me a chance to help the next generation of companies.”

UKIE CEO Dr Jo Twist OBE added: “We want our first cohort to build their business skills, think about their strategy and get the latest advice about UA, in-game economies and business models directly from industry experts so they can confidently take the next steps to seek investment and grow successful, creative and sustainable mobile companies.”

Interested UK mobile firms can find out more here. 

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