Apex Legends Mobile is being shut down today, having earned EA $36m in revenue from 36m downloads.
The game was launched globally on May 17 2022 after a short soft launch that began in March 2022. By the end of January 2023, EA had announced the game was to close.
Appmagic figures suggest that the game racked up 36.2m installs and has earned EA $36.2m during its brief spell on the market.
Both downloads and revenue peaked at launch in May 2022, with 15.4m installs and $6.7m in revenue. June revenue came in at around $6.7m too, but dropped to $5.3m in July and $3.6m in August. From September to December it averaged around $3m in revenue per month until January, when it was officially cancelled.
EA and Respawn posted a final farewell to Apex Legends Mobile players over the weekend, saying on Twitter: “From everyone here at Respawn, we would like to express our most heartfelt thanks and gratitude to everyone who played Apex Legends Mobile and the amazing community that formed around the game.”
“We enjoyed every second of bringing the magic of the Apex universe to an even larger audience. Thank you for the memories, the battles, and the shared adventures! While this chapter closes, we hope to see you on the Dropship on PC and console soon! What an adventure this has been. Thank you for joining us.”
We first reported that Apex Legends Mobile looked like it was in trouble in January 2023, as the new season had been delayed, a key EA mobile exec had departed and revenue had plummeted.
By the end of the month EA announced it was closing down, blaming a tough market, gameplay that hadn’t translated well to mobile and retention problems. It also cancelled Battlefield Mobile and closed developer Industrial Toys at the same time, but suggested it would be “reimagining” both big-name shooter series as true cross-platform products at some point in the future.
Apex Legends Mobile also managed to scoop game of the year awards from both Apple and Google in December 2022, a month before it was officially canned.
