Every Wednesday we break down the latest data, research and financial results into digestible chunks.
Read on for the numbers you need to know about without the fluff.
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Epic gets Games Store boost
Epic says it has seen 60% decrease in player drop-off during attempts to install the Epic Games Store after Apple rolled out a new user flow for the installation of apps outside the App Store.
Apple made the user flow improvements to comply with the EU’s Digital Markets Act, a suite of measures designed to increase competition on digital storefronts in the region. Epic Games Store is only available on iOS in the EU, and worldwide on Android.
“Prior to Apple’s update, around 65% of users attempting to install the Epic Games Store on iOS were thwarted by Apple’s deceptive design,” said Epic. “After the update, the drop-off rate has gone from 65% down to around 25%, and continues on a downward trend as users upgrade to the new version of iOS.”
It added: “For the first time, we are starting to see iOS users install the Epic Games Store with a success rate approaching Windows users and Apple’s own Mac users.”
Century Games hits $6bn
Appmagic data says Whiteout Survival maker Century Games passed $6bn in lifetime user spending.
The publisher’s monthly revenue also continues to climb, says the data firm, reaching $215m in August 2025 – up 111% year-on-year.
Whiteout Survival represents 64% of Century’s earnings in August, with newer title Kingshot also scaling rapidly – it raked in $67m in August, contributing 31% of Century’s revenue that month.
Fumb Games secures $12m in UA funding
Fumb Games has secured $12m in user acquisition funding from PvX Partners.
Founded in 2016, London, UK-based Fumb specialises in casual Bitcoin-themed games. Bitcoin Miner, Idle Mine and Blocks of Bitcoin have been downloaded almost 20 million times, according to PvX.
“Getting access to this level of capital without losing any ownership is game changing,” said Fumb founder Paul West. “We originally side hustled and bootstrapped Fumb with $3,000. Fast forward, and our little studio now makes this every hour.”
Türkiye H1 2025: installs up 4% and sessions up 12% YoY
Gaming app installs in Türkiye during H1 2025 were up 4% YoY, while sessions grew 12% compared to H1 2024, according to a new market report from Adjust.
In comparison, global installs increased 1% YoY and sessions by 2%, with MENAT (Middle East, North Africa, and Türkiye) seeing 9% growth for both metrics.
The gaming genres with the highest YoY install growth in H1 2025 were adventure (+89%), idle RPG (+55%), RPG (+37%), casual (+32%) and board (+28%).
The greatest session gains were found in the racing (+53%), casual (+50%), hypercasual (+44%), idle RPG (+44%) and board (+39%) genres.
In H1 2025, the subgenre which accounted for the largest share of installs in Türkiye was hypercasual (28.6%), ahead of hybridcasual (9.5%), action (9.3%), casual (8.6%), simulation (8.1%) and puzzle (8%).
In terms of sessions, music games (28.7%) accounted for the highest share, followed by action (21.5%), idle RPG (9.7%), strategy (8.5%) and hypercasual (6%).
Average gaming app session lengths in Türkiye rose from 31.14 minutes in 2024 to 32.8m in H1 2025, which was higher than MENAT (30.47m) and the global average (29.99m).
But user lifecycles in Türkiye were comparatively short in H1. Day 1 retention stood at 19% versus 20% in MENAT and 26% globally. Day 7 retention was 5%, compared to 6% in MENAT and 12% globally. Day 14 retention was 3% in Türkiye and MENAT, and 7% globally. And day 30 retention was 1% in Türkiye and MENAT, significantly below the global 5%.
The highest gaming app session lengths by subvertical in Türkiye in H1 2025 were strategy (30.48 minutes), board (29.26m), puzzle (28.61m), sports (26.28m) and casual (24.45m).
And the leading day 1 retention rates by game type were card (25%), family (25%), puzzle (23%), racing (19%), slot (17%) and strategy (17%).
Top arcade subgenres by lifetime revenue
Appmagic has published a list of the top 10 arcade subgenres by IAP revenue from 2015 to 2025 year to date.
According to its stats, the arcade genre has generated $4.9bn and 57.3bn downloads during this period, including $73m in August 2025, which was up 22% YoY.
The top subgenre by revenue is clicker/idle games. It has brought in $1.9bn, representing 38% of lifetime arcade revenue off the back of 6.3bn downloads.
Not too far behind is the rhythm subgenre with $1.7bn in IAP revenue, accounting for 35% of the total, and 7.8bn downloads. It averages $12m in monthly revenue.
They’re followed by ‘other’ arcade titles with $448m in IAP revenue and 27.7bn downloads, and .io with 374m and 8.4bn downloads.
Rounding off the top five is ‘eat and grow’ games, which saw revenue increase 8x YoY to $8.4m in August.
Pudgy Party hits 1m downloads in first month
Pudgy Party has topped 1m downloads in under 30 days, according to developer Mythical Games.
Since its iOS and Android release on August 29, users have played over 5m games, said the firm. Pudgy Party is a blockchain game officially licensed from NFT brand Pudgy Penguins. Mythical also makes web3 sports games NFL Rivals and FIFA Rivals.
Take-Two acquires full Color Block Jam rights
Take-Two has acquired full ownership of the mobile puzzle hit Color Block Jam from Turkey-based Gybe Games, InvestGame reports. The IP was purchased through its mobile subsidiaries, Zynga and Rollic, for an undisclosed sum.
Originally co-developed under a publishing collaboration between Rollic and Gybe Games, Color Block Jam was the top-earning hybridcasual title in Q1 and Q2 2025. Take-Two said recently it had become the highest-grossing game in Rollic’s history. Color Block Jam has earned $87m in IAP revenue and racked up 54m downloads, according to Appmagic.
