There’s a deluge of new data and research to wade through in the mobile games business. Our regular data digest column breaks it all down into digestible chunks.
Read on for the numbers you need to know about minus the fluff.
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Monopoly Go revenue steady after downloads fell 70%
Scopely’s smash hit Monopoly Go is still making a lot of money despite its installs falling by 70%. AppFigures data shows that downloads clocked in at 4m during May, down from the game’s peak of 13m in August 2023. The company’s estimates show that Monopoly Go made $127m during March, adding that revenue has dipped since but nowhere near as fast as installs.
Godzilla event saw Brawl Stars revenue rise 70%
Appmagic research into the impact of what it calls ‘complementary events’ shows that Brawl Stars’ daily revenue shot up by 70% on the back of April’s Godzilla City Smash event. The firm also says that fever events in ‘Scapes games resulted in revenue shooting up 60% while token events in Travel Town caused revenue to rise 30%.
Dungeon & Fighter Mobile hit $140m in its first week
Tencent’s Dungeon & Fighter Mobile has made over $140m in its first week in China. That’s according to Bloomberg, which cites Sensor Tower saying that the game has made more than $63m and been downloaded 2.6m times on iOS alone. Meanwhile, AppMagic estimates that the game has made $82m off the back of 3.85m installs.
MyGames hit 1.2bn users in its first five years
MyGames has said that it has over 1.2bn registered users after five years. In a post celebrating its fifth anniversary, the company also revealed that its line-up of mobile titles had an average score of 4.5.
The firm also says that Rush Royale is the No.1 game in the tower defence genre, hitting 83m installs, attracting 6m monthly active users and boasting lifetime revenue of $300m.
Google hard launches 75 YouTube Playables
Search and ads giant Google has rolled out its new Playables app store on YouTube. The scheme currently includes over 75 games, including Cut the Rope and Angry Birds Showdown.
Squad Busters hits 30m downloads five days after going global
Supercell told us earlier this week that new title Squad Busters had already hit 30m lifetime downloads after going global on May 29.
As we previously reported, the game had already racked up over 5m downloads in soft launch, so that suggests it generated roughly 25m installs in five days. Supercell said on X that the game had hit 40m pre-registrations on launch day.
Mobile will drive industry growth despite 2.1% 2023 dip
Newzoo’s Global Games Market Report shows that mobile games brought in $89.9bn in revenue during 2023. That’s a 2.1% decline year-on-year, but mobile still accounts for 48% of games revenue as a whole. The data firm blames this dip on changes to Apple and Google’s platform policies. Overall, the number of people playing games is set to reach 3.31bn in 2023, a 4.3% increase that Newzoo is largely driven by mobile.
The RPG genre saw a decline in revenue during 2023, but still makes up 23.1% of the mobile market’s total and more than 10% of the global games market.
