AppsFlyer is considering an initial public offering in early 2025, according to a new Bloomberg report.
Sources say that the mobile marketing and analytics firm could seek a $300m raise in an early 2025 listing, with Goldman Sachs, JP Morgan Chase & Co and Bank of America apparently working on plans for the IPO.
A final decision has not been made on the timing or size of the offering, but Bloomberg’s sources said that AppsFlyer could go public sooner depending on market conditions. The company has not commented publicly on the report.
AppsFlyer recently released a huge State of Ad Creative report, in which it claimed that only 2% of ads make up for 68% of budgets, while almost 90% of spending is directed towards just 10% of ads. The report also said that gaming video ads above 15 seconds had a 30% higher day 30 retention rate on social platforms.
Back in April, another batch of AppsFlyer research said that 51% of iOS players allow tracking, three years on from Apple’s decision to roll out its App Tracking Transparency policy. That’s a 10% increase from when the initiative was first rolled out in April 2021.
Elsewhere in its latest batch of data, it said that as of Q1 2024, 84% of game developers in the iOS ecosystem have adopted ATT, and have shown the prompt to their users. That’s a 16% increase on the number of studios that were on board when ATT was released.
AppsFlyer also acquired analytics outfit Devtodev for an undisclosed fee in November 2023. Devtodev was founded in 2014 to help game-makers optimise retention, conversions and increase personalisation.
“Together with devtodev, we’re immensely proud to build the next generation of growth analytics and deliver privacy-first measurement products,” said AppsFlyer cofounder and CEO Oren Kaniel.
