Plarium and PlaySimple’s founders are leaving Swedish roll-up firm MTG amid a raft of management and organisational changes.
MTG will now split its business into midcore and casual divisions. The restructure will be complete by January 2026, the firm said.
After completing its $620m acquisition of Raid: Shadow Legends maker Plarium in February, MTG will now group its other midcore studios together in what it is calling its ‘Midcore District’. Plarium is joined by Futureplay, InnoGames, Snowprint, Hutch and Ninja Kiwi in the group.
Plarium CEO Schraga Mor is leaving the firm, and is to be replaced as CEO by current chief product officer Oliver Bulloss. He steps into the CEO role having also previously held senior roles at NaturalMotion Zynga, King and Rovio. Bulloss also recently worked as interim coCEO of Hutch.
Elsewhere, Andy Watson is now Hutch CEO, moving over from his previous role as COO. At InnoGames, co-founder and CEO Hendrik Klindworth becomes executive chairman of the midcore group. InnoGames’ new CEO is Christian Reshöft, who was most recently chief product officer at the Forge of Empires maker.
PlaySimple is the basis for MTG’s casual games arm. The company’s ambition is to grow its casual division over time “by adding new studios and teams that can benefit from PlaySimple’s expertise and tools,” it said.
Yoav Ecker is now CEO of PlaySimple, a former Product Madness, Crazy Labs and Playtika exec. PlaySimple cofounder Siddhanth Jain is leaving the company at the end of the year. Jain’s departure follows on from fellow cofounders Preeti Reddy and Suraj Nalin, who left MTG earlier this year.
In an official statement on the restructure, MTG said it now considers itself to be a ‘Gaming Village’ with a ‘Midcore District’ and a ‘Casual District’.
“The District model will help accelerate game performance, drive efficient growth, and generate clear avenues for future value creation,” it said. “We are now working on the detailed plans for this transformation with the intention to implement the new structure from January 2026.”
