Here are the top mobile game downloads from last month, according to Appmagic data.
Appmagic’s estimates do not include numbers from China’s fractured Android market. There’s commentary on July’s most notable trends from the top 20 and beyond below.
Offline Games – No Wifi Games rocketed up the July rankings to come out on top with a whopping 34.9m installs.
To put this game’s sudden monster scale into perspective: the top download of the month usually attracts between 20-25m installs, and rarely goes above that, so 35m is quite a feat. We assume the story here is a canny combination of ASO, UA and timing, as many folks will have searched for this sort of thing before they went off on their summer holidays.
The downloads are spread quite evenly across its top five markets: India, Brazil, Russia, Mexico and the US. The game is monetised by ads, so it has barely registered any IAP revenue.
This is also not the first hit app from Italian developer JindoBlu, AKA Moreno Maio. His simple Antistress and 2 Player Games releases have each racked up over 200m installs, according to Appmagic.
In second, Roblox keeps Robloxing, with a third straight rise in monthly downloads as the school summer holidays kick in. It is up on July 2023 by over 2.5m downloads, and continues to trend upwards generally.
Last month’s chart-topper, Zego’s Android-only game Manage Supermarket Simulator, is down to third with nearly 17.5m installs in July, a month-on-month drop of ~5.8m installs. It feels likely that the craze for these supermarket sims will fade pretty quickly, but we’ll see…
Regular contenders Subway Surfers and Ludo King each had pretty typical months and seem likely to do so from now until the end of recorded time.
But Supercent’s Pizza Ready, a more recent phenomenon, has posted its third straight month of download decline, after peaking in April with ~25.8m installs.
In seventh spot, Block Blast has been trending upwards since March and appears to be slowly moving back into the 16-17m monthly downloads bracket it was in at the start of the year.
Outfit7 has yet another low-key hit in its portfolio with My Talking Hank: Islands, which bounds into seventh, and Free Fire continues in ninth after two slight month-on-month install rises in a row.
Zenless Zone Zero, the new game from Hoyoverse / Mihoyo / Cognosphere (delete as applicable), arrives in tenth in its debut month, having been released on July 4. Broadly, the game’s 12.6m launch month installs is down on both Genshin Impact and Honkai: Star Rail’s first month or so on the market. It’s a result that adds to the overall sense that Mihoyo might be getting diminishing returns as it releases more and more gacha RPGs.
July’s top mobile game downloads: 11-20:
11. Honor of Kings (Tencent): 12.4m
12. Free Fire Max (Garena): 11.5m
13. Wood Screw Puzzle (Zego Studio): 11.2m
14. My Talking Tom 2 (Outfit7): 10.7m
15. My Talking Tom Friends (Outfit7): 9.8m
16. Race Master 3D (SayGames): 9.5m
17. PUBG Mobile (Tencent): 9.4m
18. Candy Crush Saga (King): 9.2m
19. EA Sports FC Mobile (EA): 8.6m
20. Going Balls (Supersonic): 8m
Hang on…where’s Squad Busters? Well, it’s down in 89th spot with just over 5m downloads in July – a spectacular fall of 85 chart places month-on-month. Having posted ~17.4m installs in June, this must surely be a big disappointment for Supercell’s first new release in over five years, which arrived on May 29. (Its predecessor, Brawl Stars, was in 27th spot with nearly 7.8m downloads in July.)
Honor of Kings‘ global rollout has seen Tencent’s monster MOBA climb the downloads chart once again, almost breaking into the top ten. July’s 12.4m downloads push it back up to monthly download figures not seen since 2017.
There’s very little drama in the rest of that 11-20 bracket, frankly, but just outside the top 20 there’s Russian viral hit Schoolboy Runaway in 23rd with 7.9m installs in July.
There’s also Supercent’s new game, Prison Life: Idle Game, which takes its cues from Pizza Ready, Burger Please and Outlets Rush. It’s new at 25 with 7.9m downloads in its debut month.
It’s also worth nothing the gentle download decline of Royal Match in 29th spot. It dipped under 8m monthly downloads in July for the first time since its rapid ascent began in February 2023.
