Here are last month’s top grossing mobile games based on in-app purchase earnings, according to Appmagic data.
These IAP estimates do not include ad revenue, web shop spend, Apple and Google’s 30% cut or revenue from China’s fragmented Android ecosystem.
There’s commentary on which way the biggest earners are trending, and other interesting tidbits from the top 20 and beyond below.
In between these monthly updates, you can keep tabs on Appmagic’s top grossing and top downloads charts anytime here.
Honor of Kings’ tumble down the charts is the big story for March’s top grossing listings. Having generated over $200m in February – a shorter month – Tencent’s top MOBA ‘only’ generated over $120m in March.
It’s likely the result of a big monetisation push around lunar new year, which began in January and ran through February, resulting in its best-ever earnings months. Tencent’s game economists are perhaps slamming the brakes on the heavy monetisation after those events due to player spend fatigue.
There’s been a slight drop-off for LastWar after a record $165m earned in January, and $164m in February – but it still topped the earnings charts anyway, with $153m generated in March.
There’s a new all-time high for Century Games’ Whiteout Survival in second with $148m earned last month, while Royal Match was very close to its previous earnings record of $148m last month with $147m.
PUBG Mobile’s comeback in the top grossing charts has kept on rolling for a third month. March’s total of $140m is its best performance since January 2023, and way above the ~$90m it had been earning in the middle of 2024.
Scopely’s Monopoly Go saw IAP earnings rise after seeing big dips in January and February 2025 – March’s total of $116m is up on the last two months, but some way off the pace it was setting in mid-late 2024 when it was regularly pulling in ~$160m per month. Though as ever, a chunk of that spend is likely to have been moved into its (apparently very lucrative) webshop.
Candy Crush Saga posted its best monthly earnings total ever last month with over $111m, showing that while downloads may be dropping a little – it fell out of the top 20 last month – its IAP earnings are robust as ever.
Pokémon TCG Pocket rose a little month-on-month to break $100m, helped mightily by the Shining Revelry card pack drop. Coin Master remains steady as ever in ninth, while Pokémon Go spiked again to break into the top 10, thanks to a Unova event at the start of the month.
March’s top grossing mobile games: 11-20
11. Township (Playrix): $45.1m
12. Gardenscapes (Playrix): $44.7m
13. Love and Deepspace (Paper Games): $43.8m
14. CrossFire: Legends (Tencent): $43.1m
15. Uma Musume: Pretty Derby (Cygames): $42.7m
16. Gossip Harbor (Microsfun): $38.8m
17. Brawl Stars (Supercell): $36.2m
18. DnF Mobile (Tencent): $36m
19. Roblox (Roblox): $35m
20. Toon Blast (Peak): $33.6m
Interesting to note that Township overtook Gardenscapes as Playrix’s top earner last month – it was the company’s first release back in 2013 and was later eclipsed by the ‘scapes’ games in 2016 and 2017, but now it’s back on top.
Love and Deepspace hit its second-biggest monthly total last month, and continues on an upward curve, while CrossFire Legends’ sudden revival sees it spike again, rising six spots month-on-month.
After years of steady decline, Uma Musume Pretty Derby seems to be mounting a comeback, rising through the rankings 17 places and posting its best monthly total since March 2024 with $43m.
Gossip Harbor is growing pretty rapidly too – March’s total of $39m was its best ever, continuing the aggressive scaling that seems to have begun in late 2024.
But what happened to Roblox revenue last month? The data says there’s been a catastrophic fall in iOS revenue in March, down to under $3m – practically zero for a game of this scale. We are investigating, and have also checked Appfigures’ data, which shows the same dramatic decline on iOS. But we’d assume this is a data glitch rather than a very specific and total collapse of player spend on iOS in the space of one month.
Still, as it stands, Appmagic currently says Roblox is down in 19th spot, having dropped 11 places month-on-month down to ‘just’ $35m earned on mobile last month. It earned close to $97m in February.
Finally, it’s worth noting the eternally spiky Dragonball Z: Dokkan Battle, which stormed into the top ten in February having earned over $63m that month. For March, it’s back down in 37th place with a more typical $21.5m.
