It’s been a transformative year for this site, editorially and commercially. We broke more stories than ever and added more freelance writers. Plus, outside of words-on-website stuff, we hosted seven Off The Record events and started a podcast.
You can find a loose run-down of the biggest mobilegamer.biz stories of 2025 here. We all like a big juicy scoop, sure, but it’s also really important for this site to be useful, too. In 2025 we’ve had experienced games industry writers Tom Ivan and Alex Forbes-Calvin handling our regular jobs, data and new games columns, and these articles are the true backbone of the site.
We have also welcomed original freelance pieces from reporters with deep knowledge of a particular beat, including Matthew Reynolds, Ryan Gilliam, Maddy Myers and Nicole Carpenter. There are some cool new writers coming soon, too.
There were more secret developer blogs, too, in which industry folks can write about the spicier end of the mobile games business without fear of being identified. We’d like to do more of these, actually – if you want to pen one, drop me a line on neil@mobilegamer.biz. You’ll get paid, of course.
Increasingly, it’s clear to me that you want to read stuff that can’t be churned out quickly. And so our editorial approach has shifted a little this year. It’s actually quite rare that we just rewrite a press release – and when we do, it’s usually something really big like that Scopely deal for Pokémon Go (and Niantic’s other games).
For example, we’ve dialled back coverage of the various app store legislation and courtroom dramas going on around the world significantly. We still cover the bigger twists and turns of this one, of course, but increasingly these stories just feel like noise, and noise with no real consequences other than some catty Tim Sweeney tweets. There’s only so many times you can do a story about a vague court ruling and a Tim Sweeney quip, and it feels like we’ve done too many already.
This website’s not alone in focusing on fewer things and doing them better. It’s clear that the days of slamming out as much content as possible in the hope Google notices you are over. In yesterday’s story I called this ‘high volume, low value’ editorial. This approach has ruined a lot of really great websites in the last 5-10 years.
Another important thing about us: we don’t do sponsored posts or embarrassing puff pieces about our advertisers. Mobilegamer.biz editorial is not for sale and never will be.
You can’t just buy a nice article (or series of articles!) about how great your company is here. Trusted, authentic, honest outlets that don’t bullshit or mislead readers are more important than ever. And with your support, we’ll continue to cut through the fluff and cover the stories that actually matter throughout 2026 and beyond.
Thank you for reading – and please keep supporting what we do here: subscribe to the newsletter, add the podcast to your feed and follow us on LinkedIn, Bluesky and X. (We even do Facebook and Threads for the real sickos.)
