Indian tech giant Nazara Technologies has spent a combined $100m+ to buy controlling stakes in casual game studio Bluetile and rewarded play firm BestPlay.
Regulatory filings suggest Nazara paid $88.4m for 50% of Bluetile and $11.9m for half of BestPlay Systems, both of which are based in Barcelona, Spain.
The filings also say Bluetile has 17 live games with 375m downloads to date and 22m monthly active users. Its hit games include Yatzy, Domino Legends, Mahjong Voyage and Spade Stars.
BestPlay, meanwhile, is a rewarded play company that offers players vouchers and other incentives for playing mobile games. Its app racks up around 1.2m downloads per month and has 2.2m monthly active users.
“Nazara UK’s acquisition of Bluetile and BestPlay brings proven strengths across game development, player engagement and distribution, and will add meaningful synergies to our global gaming platform,” said Nazara Technologies CEO Nitish Mittersain in a press release.
“The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations.”
“This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses.”
Nazara has previously acquired UK outfit Curve, publisher of Human Fall Flat, and mobile studio Fusebox, maker of Live Island: The Game.
