The soft launch games you need to know about

Take a peek at the games in testing from Supercell, Playrix, Rovio, Miniclip, Moon Active, Zynga and more.

On the podcast: Playtika for sale, data nuggets, Ilkka’s BAFTA, Netflix Playground, game writers talk mobile, more

This week’s inside view of the mobile game business.

New game digest: Borderlands, Plants vs Zombies 3, Dicero, Game of Thrones, more

There's also Netflix Playground, Jetpack Joyride Racing, Jackbox, Supercent's latest soft launch, new Apple Arcade releases plus a real-world tag-like game and another Yahoo game.

Critics’ week: the simple, low intensity pleasures of NYT Games

After ploughing untold hours into Candy Crush Saga, Grindstone, Super Mario Run and Pokémon Go, Lewis Gordon doesn't play mobile games anymore, apart from one: NYT Games.

Critics’ week: Pocket Card Jockey’s inevitable hurtle towards the abyss

Chris Scullion's love for rearing digital steeds is equalled by his fear that this Apple Arcade game will disappear one day.

Data digest: $3bn Playtika for sale, Q1’s top earners, Easybrain, Sett, Mistplay, Mag, more

There's also mobile spending stats from Aream and numbers on Last Asylum: Plague and MapleStory: Idle RPG in this week's round-up.

Critics’ week: self-medicating with a dubious picross game

Game critic, author and podcaster Alice Bell attempts to explain why she plays Nonograms CrossMe for three hours a day. And sometimes longer.

Critics’ week: Monster Hunter Now is secretly Niantic’s best game

One More Catch editor and Pokémon Go diehard Matthew Reynolds on the one other location-based game which has managed to capture his attention: Monster Hunter Now.

Critics’ week: why Brawl Stars is my favourite battle royale

Game critic and author Christian Donlan loves battle royale games – and prefers Brawl Stars' Showdown mode to Fortnite. Here's why.

Jobs digest: moves at Scopely, Google Play, CrazyLabs, Small Giant, Griffin and more

There are also appointments and promotions at Funday, Stillfront, Loom, Miniclip, Activision Blizzard and Supercell in our latest round-up.

Goat Simulator maker Coffee Stain to close its mobile studio

Around 17 staff look to likely to be affected by the closure at the Embracer-owned firm’s Malmö office.

The Division Resurgence is Ubisoft’s second shot at the mobile shooter market – will it work?

The Division Resurgence producer Pierre-Hugues Puechlong explains how Ubisoft's open-world RPG shooter plans to compete in today's market after years in soft launch.

Bethesda has quietly killed its made-for-mobile RPG The Elder Scrolls: Blades

The game has already been delisted from app stores, and servers will close on June 30. It earned Bethesda around $13.5m since launch in March 2019, says Appmagic.

PlayStation’s mobile arm hit by layoffs

Around 50 staff were cut across PlayStation’s Studio Business Group, we’re told, including an unspecified number in its mobile arm. Work will continue on soft launch games MLB The Show Mobile and Ratchet & Clank: Ranger Rumble, we understand.

Unity to sell off Supersonic label and close Ironsource Ad Network

The engine maker plans to divest the mobile publishing arm behind casual hits like Bridge Race and Going Balls. It’s also discontinuing Ironsource’s ad network under four years after that blockbuster $4.4bn merger.

What’s going on with Epic’s push into webshops?

Epic webshops are in a MVP-like state so far, says Epic Games Store boss Steve Allison.

Story archive

January’s top grossing mobile games
January’s top mobile game downloads
Unity boss Bromberg moves to calm markets as Google’s Genie causes gaming stock slide
New game digest: Reigns does The Witcher, Warframe, Candy Crush, an ‘AI first’ battler, more
Sound Games raises $6.5m to publish premium cross-platform titles
Data digest: US and 2025 market stats, CEO optimism, December’s top games, more
AppLovin demands the retraction of fresh short seller claims
Why non-gaming companies are hot on mobile game talent
Many international visitors are skipping GDC amid cost concerns and US safety fears
Jobs digest: big moves at Scopely, Arcade, Netflix, Outfit7, Agora, Voodoo, Blizzard, more
New game digest: NYT Crossplay, Arknights, Rainbow Six, Angry Birds, Braid, Sega’s new football management game, more
Ubisoft reorg puts Kolibri, Ketchapp, Hungry Shark and more into casual mobile arm
Critics week: Marvel Snap thrills by turning its players into game designers
Data digest: Monopoly Go, SayGames, TaleMonster, UA hits $25bn, Love and Deepspace, Arknights, eFootball, more
Critics week: how Pokémon TCG Pocket lures players back again and again
Critics week: the unexpected genius of Suika Game
Critics week: breaking the curse of Disney Solitaire
Critics week: the endless magic of SpellTower
New game digest: Subway Surfers City, One Punch Man closes, Angry Birds does ‘luck battle’, more
Playtika to cut 500 staff, plans to “leverage AI and automation to do more with less”

Must read

Xbox’s ‘play anywhere’ pitch has a fundamental flaw, and always will

Microsoft’s $1.7bn mobile game empire: what works, what doesn’t and what’s next

Many international visitors are skipping GDC amid cost concerns and US safety fears

The top grossing mobile games of 2025

The top mobile game downloads of 2025

Trip Hawkins and the ‘DChoc mafia’ shaping today’s mobile game business

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Inside King: layoff lawsuits, toxic leaders, toothless ethics teams, low morale and mandatory AI use

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Laid off King staff set to be replaced by the AI tools they helped build, say sources

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Off The Record in pictures

RIP Space Ape: 70 join Supercell London, 30 laid off, remaining titles to spin out

Resident Evil 2 struggles to $100k as triple-A flops continue

Inside Unity’s troubled $4.4bn IronSource merger

Inside Apple Arcade (again): late payments, stonewalled studios, terrible tech support and Vision Pro woes

Those Assassin’s Creed, Resident Evil and Death Stranding ports have bombed

From Taylor Swift to Britney Spears and beyond, why Glu’s other celebrity games failed

The rise and fall of Kim Kardashian: Hollywood

Supercell explains Brawl Stars’ big comeback, from an all-time low to 8.8x revenue

Why Supercell greenlights teams, not games – and is now open to external pitches

Inside Apple Arcade: axed games, declining payouts, disillusioned studios – and an uncertain future

“F**k you, we’re not paying”: inside Unity’s Runtime Fee fiasco

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