Pokémon TCG Pocket is a hit. Appmagic estimates say it’s been earning The Pokémon Company around $3m per day over its debut weekend, and has made over $12m in just four days.
[UPDATE: The latest Appmagic figures suggest that as of November 6, the game earned $24m from 11m downloads.]
The game was released worldwide on October 30, and has topped the download charts in most major global markets. Appmagic revenue estimates suggest it is now making over $3m per day as players race to unlock everything.
Whether The Pokémon Company can maintain this pace over the long term will be a bigger test – but it is currently earning more per day than even Pokémon Go, which draws in around $1m every 24 hours.
Most of that estimated $12.1m earned to date comes from players in Japan, who account for 45% of the game’s earnings, according to Appmagic. The second biggest market by revenue is the US, which represents 25% of the revenue to date. After that it’s Hong Kong and Taiwan each on 4% and South Korea, New Zealand and France on 3% of the total spend.
The 7.5m downloads to date break down geographically with the US way ahead on 29% of that total. The second largest market by installs is Brazil with 11% of the total, with Mexico third on 6%, followed by Japan, Germany, UK and France all on around 4% of the total to date.
By platform, the iOS edition is absolutely dominant in terms of spend, accounting for $10.5m of the $12.1m earned to date. Google Play accounts for just $1.6m to date.
It’s a more even picture on downloads, with Google Play ahead on 4.2m installs, and iOS on 3.3m to date.
Appmagic also estimates revenue per download globally and among Tier 1 western and eastern markets – an indicator of how much each player is spending on average. The global RpD is $1.61, but the split between east and west is huge – in the west, the RpD for Tier 1 markets is $1.24, while for Tier 1 markets in the east, RpD is $11.93 – showing that people in markets like Japan, Hong Kong and Taiwan are spending huge amounts per player.
