Unity appears to be introducing a new annual fee for Enterprise customers starting at $250k and rising to $2m.
Mobilegamer.biz sources have been taken aback by emails sent out by Unity this week outlining what appears to be an additional fee targeted at bigger Unity customers.
Our sources claim that the engine maker threatened to revoke their licenses if they fail to pay what appears to be a new ‘Unity Enterprise Minimum Commitment Program’ fee.
Unity has previously announced 5% price rises for Enterprise and Pro customers starting on January 12 2026, but has not made any public reference to the ‘Unity Enterprise Minimum Commitment Program’ to date.
We have contacted Unity for comment and context on this and will update this article if or when the company responds.
Part of an email forwarded to mobilegamer.biz reads:
If you are required to use Unity Enterprise based on the Unity Software Tier Eligibility detailed in the Unity Editor Software Terms, you will be subject to the Unity Enterprise Minimum Commitment Program (“Program”).
This Program requires that you pay Unity a specified minimum commitment amount at the commencement of each Subscription Year, which will be applied towards your purchase of Unity subscription license and support products (“Unity Products”).
This minimum commitment amount will be determined based on your Gross Revenue from the previous twelve months, as detailed in the table below.
“I think they want to make a better Q4 financial report,” said one developer who received the email. “We can pay more for the license but charging us according to our revenue size is too demanding. This feels like blackmail. And they can further increase the percentage whenever they want.”
Another source said: “It’s not going to go down well with developers…a nice Christmas present.” Another developer added: “The threat of termination seems like overkill for Enterprise customers.”
The new fee is similar to fellow game engine maker Epic’s model, which charges developers roughly 1% of revenue generated from Unreal-developed games, though some studios strike bespoke engine usage deals.
It’s not the first time Unity has taken developers by surprise with a new fee, of course. Mutiple high-level sources told us the inside story of Unity’s Runtime Fee fiasco back in 2023.
