Honkai: Star Rail has earned Mihoyo over $40m in just over a week


Mihoyo’s new game Honkai: Star Rail has already hit $40m in revenue on iOS and Android, just eight days after its global launch.

Appmagic data suggests that the new game from the maker of Genshin Impact has been downloaded to mobile devices almost 14.2m times since it launched globally on April 26, and has already earned Mihoyo $41.95m in revenue.

It’s currently averaging over $5m per day in revenue, numbers close to Genshin Impact’s week one performance. The data does not include the PC edition, which was also released a week ago.

China is driving most of that revenue, with $16m in spend so far. Honkai: Star Rail’s second most lucrative market is Japan with $9.5m, followed by the US ($6.2m), South Korea ($2.7m) and Taiwan ($1.3m).

The geo split on downloads sees China top again on 3.8m, followed by the US (1.6m), Japan (1.1m), Russia (784k) and Vietnam (642k).

In terms of mobile platforms, iOS is the clear leader, due to Google Play not being available in China. Apple devices account for $31.3m of the $41.95m earnings to date, with Android making up the rest with $10.6m.

Honkai: Star Rail’s debut week is comparable to Genshin Impact’s first seven days of global launch. Genshin Impact’s debut week in September 2020 earned Mihoyo $39.4m from 9.3m downloads, while Honkai: Star Rail generated $36.63m from 8.7m downloads.

Released on April 26, Honkai: Star Rail even gatecrashed April’s top downloads and top grossing charts, despite being release just five days before the end of the month.

According to Appmagic’s data Honkai: Star Rail was the 15th most downloaded game worldwide and the 19th top grossing title in April.


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