Here are last month’s top grossing mobile games based on in-app purchase earnings, according to Appmagic data.
These IAP estimates do not include ad revenue, web shop spend, Apple and Google’s 30% cut or revenue from China’s Android ecosystem.
There’s commentary on which way the biggest earners are trending, and other interesting tidbits from the top 20 and beyond below.
In between these monthly updates, you can keep tabs on Appmagic’s top grossing and top downloads charts anytime here.
Honor of Kings is back up to earning over $150m for July, a return to normality after wobbles in March, April and June – though it has always seen pretty large IAP revenue changes month to month.
And just like in the download charts, Roblox’s summer holiday boost extends to IAP revenue too, with an uptick that pushed it past the $100m mark for the first time since December 2025, another school holiday.
Gossip Harbor reached its highest ever chart spot last month, raking in just under $100m in July. This was not its all-time monthly IAP record, though – that was back in March when it cleared $104m.
PUBG Mobile is on the comeback trail after June’s dramatic drop in IAP earnings when it generated ‘just’ $62m, but last month it hit around $100m, which has been its rough baseline since March.
Perhaps the biggest story of the month is Scopely’s success with its suite of 10th anniversary events in Pokémon Go. IAP revenue leapt up from the $30m-ish it has been earning monthly since April to a whopping ~$100m, driven by all those birthday shenanigans (It is, according to Sensor Tower, also earning a pretty penny through its webshop.).
That all makes July 2026 Pokémon Go’s best month of IAP purchase revenue since June 2022.
As a result of those rises for Roblox, Gossip Harbor, PUBG Mobile and Pokémon Go, the lower half of the top ten all saw month-on-month drops in the rankings, though several titles are bunched up incredibly close to each other in the $98-101m range.
Royal Match and Whiteout Survival fell despite only declining a little bit month-on-month, while Monopoly Go and Candy Crush Saga grew slightly and Kingshot remained effectively flat.
July’s top earners: 11-20
11. eFootball (Konami): $68.7m
12. LastWar: Survival (FunFly): $64.5m
13. Coin Master (Moon Active): $54.2m
14. Township (Playrix): $45.8m
15. Free Fire Max (Garena): $41.9m
16. Delta Force (Tencent): $41.3m
17. Gardenscapes (Playrix): $40m
18. Royal Kingdom (Dream Games): $36.8m
19. Toon Blast (Take-Two): $32.6m
20. Genshin Impact (Mihoyo): $32.5m
It may not be racking up huge downloads, but Konami’s eFootball can certainly monetise. July 2026 was its best month ever, according to AppMagic estimates, hitting just under $69m in IAPs – way ahead of its previous best monthly earnings record of around $40m back in July 2025. As we discussed with its developer recently, it is a mostly Japanese phenomenon, and yet it is still way out ahead of EA FC Mobile, which is down in 42nd place with $17m earned in July.
After several months of surprisingly weak IAP income, one tipster has a theory as to why LastWar has been struggling of late – it is down again from regularly clearing $120m a month to earning just $64m in July. “The rapid decline in revenue is twofold,” said our source. “Some players are quitting the game due to the lack of new content, there’s been nothing new to help players grow their power since October of 2025ish)m. LastWar has also removed the high-cost packages released in the game due to a class action lawsuit.”
The rest of the top 20 only saw moderate month-on-month changes, but Mihoyo had a good month. Genshin Impact in 20th and Honkai: Star Rail in 21st both rose eight places through the rankings month-on-month, earning $33m and $31m respectively for July. A little further out, Zenless Zone Zero also jumped up the rankings significantly, rising 56 places and hitting $22m in IAPs for last month.
Tencent’s Goddess of Victory: Nikki ($26m earned in July) and NetEase’s Eggy Party ($22m) also saw notable rises, jumping up 27 and 35 places respectively.
