Meta quietly soft launches Pocket, its take on an AI-powered ‘TikTok for games’

 

Meta has launched a new app called Pocket that allows users to generate and share short-form interactive apps and games using AI prompts.

The software – acquired via Meta’s acquisition of Gizmo earlier this year and sharing many of the same features – is a TikTok-like app that lets users create brief ‘experiences’ using text, photos, touch, and sound via AI prompts, generating an interactive feed of ‘gizmos.’

Mobile developer Alessandro Paluzzi noticed that the app, which has not been formally announced, launched last week and shared screenshots of its Play Store page.

According to AppMagic, Pocket appears to have been soft-launched in Brazil, even though the original Gizmo app is still available to download. It currently boasts a 4.9 score out of 13,000+ user ratings.

Meta hired the team behind Gizmo back in March 2026, although details of the deal were not disclosed. According to a 2025 SEC filing reported by Business Insider, the New York-based startup raised about $5.48m from investors. Over its lifetime across Apple and Google stores, the Gizmo app generated almost 700,000 lifetime installs, 55 per cent of which were in the US.

As we’ve reported before, there have been several attempts at a ‘TikTok for games’, including from Supercell-backed HypeHype, US startup Smirk and more recently Minit.

TikTok itself briefly flirted with playable, in-feed games in 2023, but not long afterwards the company told us that it was a test that has since been halted.

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