King’s big-brand infinite runner Crash Bandicoot: On The Run is to close in February 2023.
King appears to have dropped support for the game some time ago. The game’s Twitter and Facebook accounts last posted in February, and the game has already been removed from King.com. A quick search on the iOS App Store tells us it has already been pulled from sale there, too.
“It has meant so much to bring your favourite Crash characters to life and we’ve sincerely loved making this game,” King said on Facebook. “Thank you for spending your time with us and we hope you will join us in one of our many other games.”
Appmagic data suggests the game has made a total of $4.1m in IAP revenue since its launch in March 2021, with just over 60m downloads to date. We assume it also had incentivised ads in as part of the monetisation mix, too, but we can’t check because the game is no longer downloadable.
Its revenue and download peak was in April 2021, when it was downloaded 18m times and generated just under a million dollars in IAPs.
The game has struggled to monetise since then, though. By November 2021 the game was generating under $100k in IAPs per month, and has declined steadily since. Last month, November 2022, it generated just $39k in IAP revenue.
Monthly downloads have hovered around 800k-900k since February 2022, and dropped to 774k in November.
Former Crash: On The Run game leads Robert Woodburn and Stephen Jarrett must have seen the writing on the wall – they recently left King to start Wildlife-backed studio 8-Bit Bandits.