Diablo Immortal hits $100m revenue in under two months


Diablo Immortal has generated over $100m in total player spend since its (almost) global launch on June 1, according to Sensor Tower. As expected, the game’s slightly delayed launch in China on July 25 has already boosted the title significantly.

Sensor Tower says that Immortal was the top download across all categories on the China App Store for its first two days of release there, and was the number three top grossing title on launch day.

On July 26, its second day of release in China, it was the second top grossing title, after Tencent’s Honor of Kings and above PUBG Mobile (Game for Peace in China).

The US remains top grossing territory for Diablo Immortal to date, with South Korea in second and Japan third, though you’d assume that China will outstrip them all fairly soon. The store split is 59% App Store and 41% for Google Play, says Sensor Tower. 

The data provider states that Diablo Immortal is the second fastest big-name game IP to hit the $100m mark on mobile, after Pokémon Go. It took two weeks for Niantic’s gotta catch ‘em all phenomenon to hit $100m in player spend, and eight weeks for Diablo Immortal to hit the milestone. Three other big IPs were quick to the $100m mark: Nintendo’s Fire Emblem Heroes hit it after 10 weeks, Fortnite took 12 weeks and Final Fantasy XV: A New Empire took 22 weeks, according to Sensor Tower.

Blizzard’s mobile RPG has eclipsed that other notable big-name game IP to launch on mobile this year, Apex Legends Mobile. As we reported yesterday, EA has earned $20m from the title to date after a little over two months on sale, though these figures do not include Apple and Google’s 30% cut. 

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