Supercell, Zynga, Rovio, King, Hutch, Miniclip and more to donate IAP on One Special Day


Almost 20 mobile game studios will be giving over some or all of their UK profits to charity Special Effect tomorrow, Friday October 7. 

Developers including Miniclip, Nordeus, Rovio, Space Ape, Supercell, Supersolid and Zynga are set to take part in the One Special Day promotion, with King and Hutch also holding bespoke fundraising events. 

Last weekend 56 King staffers drawn from across its Barcelona, London, San Francisco and Stockholm offices cycled around 350km from Vienna, Austria to Prague in the Czech Republic. The ‘King of the Road’ challenge has raised over £35,000 for Special Effect at the time of writing.

UK studio Hutch will also be raising funds for the charity tomorrow as it challenges staff to a variety of tasks from ping pong marathons to running and cycling for the cause.

The full list of mobile studios donating revenue to Special Effect tomorrow is as follows: Playdemic, DirtyBit, eRepublik Labs, Fingersoft, First Touch Games, Fusebox, MAG Interactive, Miniclip, New Star Games, Nexters, Nordeus, Outplay, Rovio, Space Ape, Supercell, Supersolid and Zynga/NaturalMotion.

UK developer Supersolid has created bespoke IAP for Snake Rivals that incorporates ideas from the modified controllers Special Effect creates for players with physical disabilities.

“Supersolid has been part of the UK games industry for over a decade now, and we’ve been increasingly aware of the inspiring work Special Effect has been doing,” said Supersolid co-founder Ed Chin. “We’re really proud to be part of One Special Day this year, creating an awesome looking character that we’re confident will be popular with our players.”

Marko Jetvic, game lead at Take Two-owned Top Eleven maker Nordeus, said: “Special Effect’s incredible work helps so many, and supporting this cause with the wider gaming community is a great example of how games bring us together in such remarkable ways.”

Miniclip president and co-founder Rob Small added: “Miniclip are long term supporters of Special Effect and it has been fantastic to see the impact the charity has increase and help more and more gamers across the UK and the world. We are looking forward to One Special Day and wish Special Effect a very successful day and a happy 15th anniversary.”

Developers who want to participate can find out more on the One Special Day site.

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