Zynga CEO Frank Gibeau hailed hypercasual as the big story in the company’s steady Q1 financial results, announced last night.
Those financials in brief:
- Q1 revenue was up just 2% year-over-year at $691m
- Online game or user pay revenue (IAPs, basically) was down 3% YOY to $538m
- Advertising and other revenue was up 24% YOY to $154m
- Average DAUs stand at 40m, up 3% YOY
- Average MAUs were 209m, up 27% YOY
- Average bookings per mobile DAU were $0.190, down 6% YOY
There will be no investor call due to the ongoing Take Two acquisition.
CEO of Zynga Frank Gibeau said of the results:
“We started off 2022 with a strong quarterly performance, achieving our highest ever Q1 advertising revenue and bookings led by our hyper-casual portfolio.”
“Through continued execution across all aspects of our multi-year growth strategy including live services, new game development and investments in our advertising platform, new markets and technologies, we are strengthening our position as a leading mobile-first, free-to-play live services company.”
The company announced last week that it would be losing publishing boss Bernard Kim to Match Group at the end of the month.
