On the podcast: misleading ads, Apple’s ‘mobile gaming headwinds’, Roblox results, PlayStudios shenanigans, more

This week’s inside view of the mobile game business.

Hutch cofounder Shaun Rutland teases his new ‘interactive generative video’ studio Anorak

Fellow games veteran David Amor has also joined as COO. Anorak staff are split between Europe and Chengdu. A funding announcement is expected soon.

Data digest: Q3’s top earners, 2026’s biggest new launches, Apple and Google fined, more

We've also got stats from the last ten years of mobile from AppMagic, Capcom and Xbox earnings and milestones for Aniimo, Tiles Survive and 9 Kings in this week's round-up.

ASA bans misleading mobile game ads from King, Scopely, Dark War Survival publisher and more

A "Not actual gameplay" disclaimer wasn't enough to save ads for Farm Heroes Saga, Pixel Flow, Dark War Survival, Last Z and more.

Apple says mobile gaming headwinds held App Store performance flat

Court rulings forcing Apple to open up its stores have also had an impact, says the tech giant. Services still hit a record $31.6bn in its Q4, but growth slowed from 15% to 10% in a year.

The Baby in Yellow: how a 48-hour game jam hit 400m downloads

With 320m installs on Android, 80m on iOS and 100k on Steam, indie studio Team Terrible is pulling in about £2m a year from its hit horror game.

US court blocks Papaya from moving money out of the US as Skillz chases $730m judgment

Papaya moved more than $70m from the US to Israel before its false advertising trial, the court found.

PlayStudios closes Tetris Block Party after cutting 177 jobs and shuttering four studios

The Las Vegas-based mobile publisher’s restructure was announced in March, and still appears to be ongoing, resulting in another Tetris game’s closure. It was also recently at risk of being delisted from the Nasdaq.

Hoyoverse’s life sim Petit Planet launches December 4

The Genshin Impact maker's first life sim arrives on mobile and PC after a year of beta tests.

Jobs digest: moves and promotions at Atari, Supercell, Scopely, Zynga, Tripledot, Voodoo and more

Plus new hires at Loom Games, Gear Games, Tactile, Mistplay, Xsolla, Appcharge and more.

New game digest: Monster Hunter, Saints Row, No Man’s Sky, Digimon, Darkest Dungeon, Cut The Rope, more

There's also new Easybrain games, Everything is Crab and plenty more in this week's round-up.

Roblox shares fall as it beats billings guidance but growth stalls

The UGC platform is facing tough user metric and income comparisons with the explosive growth of 2025. Net losses shrunk a little, though.

Has Ubisoft quietly killed Tencent collab Assassin’s Creed Jade?

Ubisoft seemingly forgot to mention its mobile-exclusive iteration of Assassin’s Creed, subtitled Jade, in its latest franchise update blog. Have Tencent and Ubisoft quietly killed it?

Confused by app store and webshop fees? Try our commission calculator

Just tick a few boxes based on your location, business model and other criteria to get a sense of how much Apple, Google or your webshop provider might take. Includes recent changes to rates in the EU, Japan, Australia and Korea.

EA cofounder Bing Gordon on why EA missed mobile – and what Zynga got right

The industry legend also talks games funding, 'AI fluent' development and why successful companies fear risk.

Unity partners with PvX to offer UA financing to mobile studios

PvX, which has committed $1.3bn in UA funding to date, will vet and fund eligible Unity developers.

Data digest: top ad spender stats, Arrow game analysis, Homescapes hits 774m+ installs, more

Your weekly dose of need-to-know numbers.

This creator says he decompiled Block Blast, Candy Crush and Subway Surfers to reveal their monetisation secrets

"Block Blast isn’t really a puzzle game, it’s more of an ad harvest with a rigged loop built to squeeze every penny out of you."

Tencent-owned Morefun wants to make Roco Kingdom a Pokémon-sized hit in the west

Morefun, the Tencent studio behind Arena Breakout: Infinite, debuted Roco Kingdom in the west at Gamescom – and has big plans for the game's launch in 2027.

Tencent’s big-brand MOBA Pokémon Unite is closing in March 2027

AppMagic estimates suggest it generated around $75m on mobile platforms, from 127m downloads.

Who’s making games for iPhone Duo? Mostly indies, for now

Only three of the 17 non-Arcade games featured by Apple come from big mobile publishers.

Story archive

Mo Co is underperforming and will be rebooted (again) – but Supercell says killing it is “unlikely”
Hungry Studio’s hit puzzler Block Blast is heading to Apple Arcade
Data digest: Monopoly Go’s booming webstore, Pokémon Go spikes, Love and Deepspace revenue crashes, more
SciPlay Games Israel has cut 20 jobs, says report
MTG unveils Playamp brand for midcore games division
Rovio sales hold steady in Sega financials after write-down and rebuild
Venmo payments now available on Google Play
Jobs digest: moves and promotions at EA, Nazara, Unity, Epic, Scopely, Kabam and more
Mobile’s lead narrows at Take-Two, but still represents over half its earnings
New game digest: CookieRun, My Hero Academia, 9 Kings, a new Nuverse game and more
Disney Solitaire drives Playtika earnings, but UA spend will now drop 70%
Unity has sold Supersonic to Tripledot for $40m
AppLovin misses guidance despite 53% revenue growth in Q2
Data digest: Sensor Tower’s H1 analysis, Hay Day’s comeback, July’s top games, big Krafton numbers and more
EA’s $55bn sale to Saudi-led consortium is officially complete
GTA has made over $100m on mobile – and now Tencent, Garena and more are moving onto Rockstar’s turf
A retired tennis pro built and launched Tennis Tycoon entirely with Claude Code
Garena’s Palworld Online is a mobile MMO based on Pocketpair’s hit survival game
Roblox says new ‘Slim’ tech will let complex avatars run on low-end Android as it pushes mobile-first game creation
New game digest: Lumines, Fortnite, Rust, Honor of Kings, Transformers, Plants Vs Zombies 3, a Moon Active soft launch and more

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Tim Cook oversaw one of gaming’s biggest platforms for 15 years but didn’t seem to notice

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Microsoft’s $1.7bn mobile game empire: what works, what doesn’t and what’s next

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2025’s top grossing mobile games: Honor of Kings, LastWar, Roblox and more

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Trip Hawkins and the ‘DChoc mafia’ shaping today’s mobile game business

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Inside King: layoff lawsuits, toxic leaders, toothless ethics teams, low morale and mandatory AI use

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Laid off King staff set to be replaced by the AI tools they helped build, say sources

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What happens to a game about pandemics when there’s an actual pandemic

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RIP Space Ape: 70 join Supercell London, 30 laid off, remaining titles to spin out

Resident Evil 2 struggles to $100k as triple-A flops continue

Inside Unity’s troubled $4.4bn IronSource merger

Inside Apple Arcade (again): late payments, stonewalled studios, terrible tech support and Vision Pro woes

Those Assassin’s Creed, Resident Evil and Death Stranding ports have bombed

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